Tsuki Schmidt

Responsible for Google Shopping, Paid Search and Performance Display.

Lead Shopping (Product Listing Ads) team and responsible for its performance of whole Shopping activities, including its expansion to new countries. Main responsibility was to create Shopping strategies, data analysis, budget management and Google Ads accounts management for 50 accounts which include 44 countries worldwide.

Managed SEA Adwords accounts for Europe and Asia with continuous optimization and analysis for further development. Additionally responsible for data tracking/tag management and Dynamic Search Ads for the whole SEA team. Managed all 30 Google Shopping (PLA) accounts in worldwide, and data tracking/tag management as ongoing responsibility.

Responsible for the expansion of Mytheresa in Japan, including localization of our website, creating roadmap and analyzing the product price for Japan market with the purpose of maximizing Japan share at Mytheresa.

Project manager of the digital marketing project with regards to SEO, SEM, Display, Affiliate channels. In order to increase digital revenue, also conducted several creative A/B testing, implemented a new direct response structured cart to the digital platform and analyzed performance with the correlation of TV infomercial.

Reviewed and revised contracts both written in English and Japanese including sale and purchase, IT, consulting contracts, mainly focusing on contracts of international businesses.