Tullio Nicastro

The challenge: Define and execute the marketing plan, manage and overseeing projects in four disciplines: Advertising, Communication & Brand, Media and CRM. Main responsibilities: _Marketing and Communication Strategy (B2C + B2B) _Art direction: Brandbook and ATL + BTL executions I Football WorldCup 2018 _Online, Performance and Offline Media, PR and Influencers | Google Brandlab _Manage relations with Advertising Agencies, Press, Influencers, Product and Sales Departments

The challenge: Create and teaching collaborative lessons that invited student participation through co-creation methodology. I aimed to empower them through the sharing of experiences and debating of different points of view.

Build and manage four departments: Branded Content Strategic Planning, Influencers, Insights, Digital Media and PR for local and global brands such as Netflix, Coca-Cola, Google, Nestlé, Avon, Pernod Ricard, HSBC and Petrobrás.

The challenge: Develop disruptive digital media campaigns and branded content projects crossing data and creativity for global brands as Pepsico, L´oreal, Reckitt Benckiser.

The challenge: Educate Brazilian market on LinkedIn Solutions in order to increase sales and diversify the offer for brands as HP, Mastercard, Google, GE, Citibank, FIAT, Petrobrás. Main responsibilities: _Customized media solutions development for brands through special projects proposals involving content and technology _Workshop creation and delivery to ad agencies _Sales pitch crafting and sales team training _Sales proposals development for key accounts _ Platform evangelist

The challenge: Manage Brazilian Coca-Cola Digital Media Hub and develop media plans to global brands as Shell, Avon, Ford and Rolex. Main responsibilities: _Audience media consumption habits research _Strategic online and offline media planning _Campaigns tactical planning, media buying and execution coordination _Special projects (content, games, social media) development and execution coordination

The challenge: Develop Digital media campaigns strategy, tactical execution, implementation coordination and performance reporting for local brands as Vivo (mobile), Nova Schin (beverage) and global brands as Danone and LG.

Consumer Research