Twan de Leijer

Responsible for developing the online strategy and executing it with a remote international team of marketers. As a result, in 6 months time, the website’s conversion rate improved with 115% and the SEA cost/lead was reduced with 62% whilst maintaining 100% of lead volume. Other projects include: implementation of marketing automation software, customer journey mapping, persona development and continuous funnel optimization. #online-strategy #leadership #agile #marketing-automation #B2B #data-analysis

As part of the general management team I contributed to the company’s strategy and was responsible for the entire customer journey (dubbed Gynzyfication). We quadrupled the conversion rate in 12 months time by implementing and relentlessly optimizing a referral program. I lead the Marketing, International Support, and Product Development Team. #management #data-analysis #scrum #product-owner #funnel-optimization #growth-hacking

At Gynzy, an EdTech start-up, I was responsible for the international (online) marketing strategy and execution. In this job I spent 6 months in the United States to set up our marketing channels that resulted in the first 50K trial users that eventually lead to our first 1000 customers overseas. I also created the marketing funnel that was dubbed Gynzyfication, which proved to be a very valuable tool for strategic decision-making and resource allocation.

Worked for a client in the recreational industry that gained more insight in business data to support strategic decision-making and improve the efficiency of their business processes.

I combined a master thesis research with an internship at Building Blocks. In my research I built an algorithm that increases the effectiveness of email marketing by adjusting the timing of messages on customers’ habits. As an intern I had an active role in several projects.

In 2006 I started my own business during my studies. It started as SMC (Sports, Marketing and Communication) and later changed to SiteGuy. I primarily worked as an independent contractor to help organizations with creating and maintaining websites.

Marketing Management, Data Analysis, Behavioral Data

Sport, Marketing and Communication