Ulvi Berktas

• Communicating with customers • Increasing brand awareness in social media • Developing and implementing an intuitive and efficient marketing strategy • Collaborating with external parties such as suppliers, travel agencies • Providing the best quality service to the guests • Recruiting, training and supervising work • Planing activities and allocate responsibilities to achieve the targets • Managing budgets, analyzing and monitoring sales & profits • Supervising the supply, preparation and service

Responsible of Turkey, Middle East, Caucasus *Agency/Partnership/Budget Management* • Managing WebSites, Mobile Apps, MobileSites, Facebook, YouTube • Providing contents to digital platforms, social listening, monitoring • SEO, Google Ads • Supporting dealers/services within digital demands • Analysing market needs and demands • Performing market research and benchmarking activities • Organising the annual department events • Creating PR bulletins and publishing • Implementing brand campaigns

• Analysing market needs and demands • Creating, developing, implementing marketing strategies and activities to increase spare parts turnover and market share • Managing spare part sales to authorized workshops • Price positioning to improve competitive advantage of spare parts • Performing market research and benchmarking activities • Coordinating marketing communication department about service marketing campaigns • Creating periodic reports about dealers’ performance

• Performing various related analysis for After Sales operations • Performing analysis for Dealer Target Achievements during the year • Calculating of qualitative & quantitative targets and premiums for dealers • Creating periodic reports about dealers’ performance • Ensuring the coordination with Daimler AG for reporting activities • Follow-up and coordination of global After Sales projects of Daimler AG: Aftersales Strategy 2020

The Business Administration Department (Lectured in German) was established in 1991 as a result of the joint work of the DAAD and Marmara Uni, with an agreement between the Turkish and German governments.