Umut Dogdu

Leading business development and partnership initiatives focused on digital growth solutions for e-commerce clients. Supporting data-based decision-making by implementing performance tracking and reporting processes. Coordinating cross-functional projects between creative, strategy, and client teams to deliver impactful campaigns. Conducting market analyses to identify new business opportunities. Representing the company in client meetings, exploring collaboration opportunities, and strategic partnerships.

Managed the full product lifecycle of a mobile app offering short-form news summaries. Defined strategy and roadmap, ensuring alignment between business goals and user experience. Translated analytics and user feedback into measurable product improvements. Collaborated with cross-functional teams (engineering, design, marketing) to launch and iterate product features.

Acted as backup WFM Manager, representing WFM in client meetings and serving as the department’s point of contact. Released monthly schedules for agents and leadership while ensuring compliance with WFM standards, German labor law, works council rules, and client targets. Monitored client heat maps, staffing accuracy, and billable hours, managed annual vacation planning, and coordinated with scheduling teams based on capacity plans.

Scheduling specialist for a project covering 20+ language markets and 1,000+ CSRs. Responsible for meeting all client and internal requirements, leading monthly stakeholder meetings, and managing annual vacation planning and cross-department projects with HR, OPS, BR, BA, and WFM. Improved real-time operations by implementing a SharePoint ticketing system and contributed to weekly, monthly, and annual capacity planning.

Moderating social media content of the biggest social network platform according to its community policies.

As part of my mandatory MBA internship, I analyzed the German social network market, including competitors, target groups, and market conditions, and supported management in strategic decisions. I also helped develop a new business model for the start-up unser-dinner.de (Eat&Win) to increase its attractiveness for users and business partners such as restaurants and cooking schools.

Reorganization and strategic development of the sales and marketing department. Establishment and maintenance of long-term customer relationships. Development of high-impact sales and marketing materials. Planning, coordination, and follow-up of trade fair and exhibition activities. Market research, performance reporting, and management of external partners, including advertising and media agencies.

I worked for import and export companies. My responsibilities included identifying new import markets and sourcing product samples, analyzing pricing and quality conditions, supporting general operational processes, evaluating export markets in relevant countries, and researching local markets with detailed analytical reports.

Oversight and coordination of the nationwide marketing department. The role reports directly to the Chief Financial Officer, the Marketing Director, and the Accounting Manager, ensuring alignment between marketing strategy, financial planning, and operational execution.

Management of the department, budget responsibility, and employee responsibility for four employees. Develop and implement a regional business strategy. Concept development for marketing and sales material. Market research and analysis. Coordination of customer and vendor contacts in the context of business transactions. Planning and supervision of the stand at regional auto shows. Reporting to the CEO.

Assistance and coordination of all sales processes of the company. Customer Relationship Management (CRM) and reporting for the Sales Department.

Completed a Data Analytics training program at Spiced Academy Berlin, gaining hands-on experience in data analysis, visualization, and storytelling. The program covered Python, SQL, data cleaning, exploratory data analysis, and dashboard creation, with a strong focus on practical, real-world business applications.

MBA graduate in International Management Studies from Europa-Universität Flensburg, with a strong focus on Marketing & Media Management, Intercultural Communication, and Strategic Management. Master’s thesis: ‘Enhancement of Customer Experience via Mobile Applications’, exploring the impact of mobile technologies on customer engagement and experience