Urs-Peter Schmidt

Leading strategic marketing and sales projects across categories, customers and countries

Creating and leading the new Category Planning function for Central Europe, a 10 country plus World Travel Retail business, covering 3 categories and $2.0Bn revenue. Category Planning is a business function within sales in order to translate category marketing plans into consolidated and profitable customer and channel plans by retail environment.

Full P&L responsibility for $1.2Bn chocolate business in Germany, Austria, Switerland, worldwide duty free and European Export Implementing change agenda from country to category model Transforming the business with step change in margin performance and top line growth

Global brand stewardship for premium chocolate brand Cote d'Or Implementation of sustainable chocolate program with Rainforest Alliances on Cote d'Or Driving brand renovation program with global communication and packaging development

Marketing responsibility chocolate for all segments Driving growth agenda for Milka behind powerful innovations (Milka Tablets in flow pack; superior POS presence - new primary shelf box solution and secondary displays) Leading cross functional, international team for changing production set up in tablets production in factory Lörrach (switch all production lines from paper to flow pack for entire European business)

Heading the chocolate sales planning organization in Germany Key interface between category and sales team, leading the implementation of brand strategies and programs through the sales organization and steering sales revenues Responsibility for the trade budgets and revenue management Marketing responsibility for Germany for the Milka bars and Milka pralines. Leading local innovation team, launching innovations outside traditional chocolate shelf (ice cream, chilled deserts)

Marketing and P&L responsibility for leading dishwasher detergent brand Calgonit (Finish) for Germany, Austria and Switzerland Driving brand growth via superior innovation, portfolio expansion and brand communication Gaining +3pp market share

Marketing and sales experience on several Milka brands (Milka Lila Pause, Milka Tender, I love Milka)