Valentina Slaviero

I have been working on projects in Germany as well as in Brazil. I offer dynamic marketing and branding solutions for businesses. I see myself as a creative and solution-oriented team player. Specialties & Services: - Marketing Strategy - Content Creation & Management - Social Media Markerting - Events Management - Market Studies - Trend Analysis

• Planning and execution of the marketing plan and roadmap for the YOC brand • Managing all messaging, media and creative for the brand • Sales teams support with marketing tools, corporate material, product specs and presentations • PR & communication • Managing the Social Media strategy • Managing events & tradefairs in five countries • Managing of marketing budget and forecasts spending • Internal Communications & Activities • Creation and implementation of an intranet-blog portal

Activities / Responsibilities: • Analysis of the Perfumery & Hygiene market categories • Development of in-depth market studies and presentations • Development of product concepts to clients and possible prospects • Analysis of trends (fragrances, fashion & lifestyle, consumer..) • Development of new concepts: naming, packaging, visual identity • Support of the commercial team • Development of a weekly newsletter • Organization of events

Activities / Responsibilities: • Monitoring the communication plan of the brands: Il Caffè di Roma and Espression • Sales analysis and internal presentations • Coordination of briefings, advertising campaigns and POS material • Coordination of internal business processes and operational controls • Development of the internal magazine and internal newsletter • Development of press releases and advertorials • Branding strategy of both brands • Launch of new products in the Coffee Shops channel

Activities / Responsibilities: • Account management with focus on real estate accounts • Managing two direct reports • Coordination of briefings, internal operational processes and controls

Project: Development of a marketing plan for a UK Start-Up.

Final thesis: Study on customer relationship for a Ford retailer company