Veronica Medina

- Developed cutting-edge email and landing page templates, contributing to a diverse and extensive catalog. - Played a key role in maintaining and expanding a collection of over 1,700 free templates across various industries and occasions. - Consistently explored new layouts and designs, balancing unique personal style with innovative approaches. - Ensured compliance with accessibility guidelines, particularly in font size and color contrast, to create inclusive designs.

- Collaborated with various famous magazines from the USA and Germany, bringing a diverse perspective to projects and understanding the unique design needs of different cultural markets. - Created visually appealing layouts and performing detailed photo editing. - Worked within brand standards and aligned with each magazine's target audience and style. - Designed a wide range of magazines, books, and literature, covering topics in the medical, real estate, lifestyle, self-help, and education industries.

- Planned, designed, A/B tested, scheduled, and executed all Ewing Outdoor Supply's emails and newsletters. - Managed and created complex email workflows in Hubspot such as: welcome emails, abandoned cart, lead nurturing, upsell, purchase, cross-sell, and transactional among others. - Created strategies for nurturing leads through personalized, compliant, and engaging email campaigns resulting in 550+ leads in 2023. - Managed high-volume customer contact database (730k+ contacts) on a daily basis.

- Expanded Romantik Type's online presence by 45% in the American market, leveraging target digital marketing strategies and content creation. - Played a pivotal role in launching Romantik Type's website, boosting market presence by 35% since 2012 and increasing online inquiries from 2 per day to 25 per day. - Collaborated with the purchasing department to establish vendor relationships and negotiate optimal advertising pricing, resulting in a 10% reduction in advertising costs.

- Managed the entire lifecycle of the ReachAble Project website, from project management and design to prototyping and front-end development. - Brainstormed and created multi-platform graphics for both web and print media, showcasing versatility in adapting designs to various formats and platforms. - Collaborated on the design of the new M.CC website working closely with other designers and developers to ensure the website met aesthetic and user experience standards.

- Collaborated with the Creative Director and Instructional Designers to develop branding and digital design concepts for the Herberger Institute's online courses, focusing on creating engaging and cohesive visual experiences. - Led the conceptualization, development, and implementation of various digital media projects such as the "ASU Roden Crater Project". - Designed a variety of graphics including banners, icons and video elements for the online courses.

- Worked as freelance remote Web and Graphic designer on a daily basis. - Participated in the design of Email newsletters and social media graphics. - Collaborated in the design of several print items such as coupons and thank you cards.

- Responsible for web design and development of the new Ewing Landscape Materials website. - Conceptualized and developed email newsletters and landing pages for Ewing, EMPRO, Landscape Materials Inc. and STIHL products. - Maintained and updated the company website to ensure it remained current, user-friendly, and aligned with the CEO's vision. - Collaborated with web developers and IT teams to address technical issues and implemented new features as needed. - Optimized the website for search engines (SEO)

- Created new brand identity and design artworks for Smelly Feet Records website, Facebook and Soundcloud. - Involved in the conceptualization and development of new designs and visual concepts. - Participated in production of print and promotional items. - Collaborated with the CEO by preparing illustrations and rough sketches, discussing them and making necessary changes. Key Achievement: • Successfully conceptualized and shaped a consistent new brand identity for the company.

- Managed the implementation of advertising campaigns in different media channels. - Led team of designers while collaborating with cross-functional teams, clients, and stakeholders. - Planned, developed, and art directed advertising, point of sale, social media, websites, PR events and collateral communication projects. - Collaborated with the Creative Director in the creation of branding and design concepts.

- Collaborated with the Art Director as a remote Freelance Graphic Designer. - Conceptualized the layouts for Brickell and Key Biscayne Magazine. - Involved in the conceptualization and development of new designs and visual concepts to clients precise requirements and brief. - Participated in production of print and promotional items.

- Oversaw the development of creative concepts and provided artistic direction, ensuring projects met strict budget while achieving high-quality results. - Led advertising campaigns across digital and print media, specializing in the real estate and pharmaceutical industries. - Teamed up with the Copywriter to develop cohesive branding and design concepts, ensuring all visual elements complemented the written content and overall brand tone and voice.

- Interpreted complex health-related information and translated it into accessible designs and content for medical literature improving patient understanding. - Collaborated with the creative team to develop 360 marketing campaigns focused on B2C for national pharmaceutical companies. - Conceptualized and developed banner designs for digital billboards and TV commercials in Argentina.

- Participated in the production of advertising materials and items for publishing companies. - Constructed Walt Disney Company license marketing guidelines for Carrefour supermarkets. - Generated engaging and dynamic designs for medical literature and promotional materials. Key Achievements: • Managed and coordinated the design and layout of an educational magazine. • Collaborated in the layout of the “Argentinean Television Yearbook 2009”.

Thesis “The challenge that artists and designers face due to the increase of graphic AI platforms”