Veronika Kralova

Bis 2009, Head of Marketing & Business Development, Ernst & Young
Bratislava, Slowakei

Fähigkeiten und Kenntnisse

My experience covers the responsibility for overal
internal marketing & corporate communication of th
organization skills
people and project management skills. I have
potential customers
journalists
media and PR agencies
advertising and event agencies
chambers of commerce
conference organizers
professional associations and opinion leaders esse
account management strategies and internal process

Werdegang

Berufserfahrung von Veronika Kralova

  • 1 Jahr und 2 Monate, März 2008 - Apr. 2009

    Head of Marketing & Business Development

    Ernst & Young

    Planning, developing and managing corporate marketing and targeting strategy, BD and driving the internal priority accounts program. Responsible for public relations, media plan, advertising, prints, local surveys, internal communication, coordination of cross service line communication, branding, events and conference speakers opportunities. Projects management: Entrepreneur of the Year, CSR, Assessment of Service Quality. Networking and BD. Responsible for marketing budget, planning & execution.

  • 2 Jahre und 1 Monat, März 2006 - März 2008

    Marketing & Communication Senior

    PricewaterhouseCoopers

    Development and execution of marketing and PR strategy, networking and building relationships with the media, professional staff and clients, organizing press conferences and client events, analyzing media coverage, preparing printed publications & leaflets, ensuring all publicity is made available to and directed toward the appropriate media, directing photo shoots, web page administration, executing global surveys & client satisfaction surveys, cooperation with chambers of commerce. Budgeting.

  • 1 Jahr und 6 Monate, Juli 2004 - Dez. 2005

    Project & Administration Coordninator

    Darlington Incorporated/EDO Corporation

    Execution of all administrative, logistic & accounting activities, briefing notes and reports to the manager, webpage administration. Participation of meetings and regional communications, assistance with follow-up actions and regular monitoring of the internationals projects' implementation, active cooperation with the U.S based headquarters and off-site locations in the Middle East.

  • 1 Monat, Mai 2004 - Mai 2004

    Press Office assistant

    NATO Parliamentary Assembly

    Preparing press conferences, covering the meetings of committees for international press releases, liaising with journalists, preparing summary reports of articles from the Slovak press, ensuring all publicity is made available to and directed toward the appropriate media, carrying out follow-up work as required by media contacts of manager

  • 7 Monate, Feb. 2000 - Aug. 2000

    Account executive

    Istropolitna D'Arcy

    Assisting the creative department, financial department, strategic marketing & communication department and account managers. My responsiblities also included strategy planning and presentations preparation.

  • 6 Monate, Feb. 1998 - Juli 1998

    Event manager

    Art Agency

    Responsible for planning, managing and executing the concert of Maestro Pavarotti. Responsible for flyer and booklet layout & content, printing of promotional materials & presents, communicating with journalists, sponsors & advertising agency, organizing press conference, translating from English to Slovak.

Ausbildung von Veronika Kralova

  • 1 Jahr und 9 Monate, Sep. 2000 - Mai 2002

    Marketing, Advertising & Public relations

    University of Sheffield

    Strategic marketing management, Global marketing, Public relations, New product development, E-commerce, Mass media and Communication, Research methods, Advertising

  • 5 Jahre und 9 Monate, Sep. 1998 - Mai 2004

    Management Science

    University of Economics

    General Economic Theories, Political Science, National Economy, Common Law, Micro and Macroeconomics, Financial Management, Finance and Currency, Management, Medium and Small Businesses, Maths, Statistics, Marketing, Controlling, Accounting, Corporate Law, Human Resources etc.

  • 1 Jahr und 10 Monate, Sep. 1998 - Juni 2000

    Business Administration

    City University Bellevue

    English composition, Micro and Macroeconomics, Statistics, Accounting, Management, European Union, International Law, International Relations, Marketing, IT, Global Economy, International Business, Financial Accounting, Operational Management, Environmental Management etc.

Sprachen

  • Englisch

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