Vesna Simic

Ložionica is a creative-tech innovation center and event hub, focused on supporting emerging industries through education and startup programs. Built sales organization, sales processes, and complete GTM strategy from scratch Led market research and pricing strategy for B2B and B2C monetization: MICE, ticketing for events, eLearning, Developing eLearning monetization model. Manage a sales team. P&L ownership across all revenue streams.

Provide consulting to early-stage SaaS and AI startups on sales operations, revenue strategy, and GTM Lead marketing automation workflows, sales enablement tools (HubSpot, Gong, Clay) Support founders in structuring sales funnels, defining ICPs, and building predictable revenue engines Focused on generating qualified pipeline and structuring scalable revenue engines for startups with €1M–€2M ARR aiming to scale further

HubSpot is one of the fastest-growing global SaaS companies and a recognized leader in CRM and marketing automation. It provides a full suite of tools for marketing and sales automation, customer service, and revenue operations, empowering businesses to grow better. Led and coached a team across mid-market and enterprise segments. Defined sales strategy and GTM planning for key verticals; opened new industries such as hospitality. Team consistently exceeded sales targets through value-based positionin

Payoneer is a global fintech platform enabling cross-border payments for businesses in over 190 countries. I was responsible for driving expansion in the SEE region, focusing on SaaS, gaming, and eCommerce clients. Surpassed sales quota by 600% in Y1; Built GTM strategy

TailorMade is a creative-tech agency specialized in nearshoring development of mobile apps, websites & high-end TV commercials for clients across the Middle East. Opened new markets, built key partnerships, managed sales & ops, led cross-functional teams. Scaled the company from scratch to $3M ARR, focusing on leadership, ownership & negotiation excellence.

Ringier Axel Springer is a leading digital media company, operating top news and classifieds platforms across CEE. • Increased digital revenue by 250% YOY, demonstrating strong analytical and marketing skills. • Achieved 70% digital market share in Serbia, showcasing market expansion and sales strategy execution. • Signed deals worth $5M in advertising, highlighting expertise in ad sales client relationship management and negotiation.

Major Marketing