Victoria Repich

Strategy consulting top-3 CIS furniture brand on an innovative single-product (modular sofa) brand creation for EU and CIS markets. Results: - Market research conducted - Value proposition and business model developed - Strategy created

Whole brand development leadership: brand and retail marketing, product and merchandise planning. Cross-divisional project management. Results: - Created new innovative furniture brand for EU and UK markets: - Brand concept and strategy developed - Marketing and retail concept developed and realized - Product range selected, updated, produced, and delivered 9 stores (London, Lisbon, Barcelona, Berlin) - Annual av LfL+30%

The leadership of the innovation lab and innovation portfolio management of the CIS Top-3 furniture brand. Results: - Product owner: 2 mobile apps: 1. Smart Bed (adjustable mattress with sensors) 2. Integration of sleep-monitoring products in one eco-system of sleep - Launched two innovative brands - Enlarged assortment in 3 times - Net sales growth +102% Fields and tasks: - Brand and product management - Merchandise planning - Product education - Partnership management - Conferences and presentations

The leadership of G-Star's business in Russia: stores, sales teams, merchandise planning, marketing activations. Results: - Net Sales growth + 30% - End-of-season stock reduction -16 p.p. - Store openings + 3 stores Fields and tasks: - Merchandise planning and range selection - Brand ambassadors product education - Marketing management (CRM, advertising, events, competitive analysis) - Store openings and sales management - Brand owner relationship management

Category management of high-street and selective articles, including planning, logistics, and sales in CIS. Results: - Sell-through +15 p.p. R - ROS growth +40% - Net Margin growth +2% Projects: - Yeezy by Kanye West drop management. 100% sell-out in 1 day - Product and merchandise management for global flagship store - Adidas Originals (11 stores globally) Fields and tasks: - Merchandise planning and range selection - Forecasting - Sales analysis - Stock management

The leadership of product development and merchandise management team in the leading womenswear brand in CIS. Results: - GMROI +14 p.p. - ROS growth per season +30%. - Merchandise planning approach developed and approved Fields and tasks: - Trend forecasting - Merchandise planning and product idea selection - Negotiations with suppliers - Competitive analysis (product, prices, activations)

Corporate products and price management in the top-10 banks in Russia Results: - Net Sales growth +63% - Designed and launched a new fee policy Fields and tasks: - Product and fees managements (deposits, merchant acquiring, cloud accounting) - Customer journey management - Marketing management

In-store, event, and e-com management Results: - e-com re-launched - CRM strategy developed and realized 10 publications in media arranged - 3 events organized (>100 persons) Fields and tasks: - Range presentation and image management - Sales maintenance - PR and event management

GPA 1.3

GPA 1.3

Banking, Data, Marketing GPA 1.3