Virginia Ribbhammar

Define and develop digital communications for a selection of digital communication activities Lead the production, ensuring brand consistency, technical feasibility and positive impact on communication campaigns and sales Define the KPIs, monitor, maximize performance and post assess the campaign Define the emailing targeting and support the creative phases of the Master Support local programs and promotions Propose new solutions, experiences and technologies based on trends

Initiate and monitor setup of the infrastructure in collaboration with internal and external providers Debug, maintenance and user acceptance test Responsible for implementing on-page SEO changes, including title tag revisions, content modifications, sitemap creation, keyword research, analytics, etc. Provide monthly reporting and analysis of campaign progress Manage Slideshare, YouTube channel, Flickr and LinkedIn company accounts Source images and videos production

Work with Digital Marketing Department to maintain schedules and budget for international digital marketing launches for 30 markets – websites, banners, email campaigns, etc. Validate all documents and entire campaign process Coordinate translation and graphic creation with external agencies Statistics reporting (KPI, deliverability) Ensure training on digital tools

Initiate new digital or print project(s) for the client Review and present concepts/layouts/copy to the client for approval Ensure projects are completed on time and on budget Develop content and editorial strategy on the Agence Octopus dedicated website, blog, Facebook, Youtube, Vimeo and Twitter

Manage in-life product performance: sales, margin, and churn, conducting extensive numerical analysis using company data. Identify and present innovative and creative product solutions. Project management of all product integration/launches/changes throughout implementation. Lead the development, approval, training, and communication of new products internally

Competitive analysis, billing, support to Account Managers for various communication projects (L'Oréal Paris and Maybelline)

* Strategic Planning * Creative process * Development * Launch * Analytics

* Marketing * Market Research * Integrated communication * Sales and Distribution * Accounting and Controlling