Malsa Nirmala Rusli

• Strategic Marketing: Designing and executing comprehensive social media campaigns that enhance the visibility and engagement of the company and also for the products. • Brand Development: Crafting unique visual identities, including mascot logos and character illustrations, to create a memorable and cohesive brand image. • Creative Impact: Delivering visually stunning designs that have left lasting impressions at high-profile events like the Young Lawyers Camp in Berlin, Frankfurt, and Hamburg.

• Managed paid media campaigns for Generali (UK, Europe, Asia) and BNI, exceeding industry benchmarks. • Achieved a 5% CTR for Generali through annual digital media strategies across global markets. • Led strategic e-commerce projects, boosting digital presence and online sales. • Collaborated with global teams to deliver data-driven insights and maximize ROI for high-profile clients.

• Crafted and pitched tailored digital strategies, aligning campaigns with diverse brand objectives. • Conducted market analysis and audience research to develop data-driven media plans for energy drinks and beauty brands. • Collaborated with influencers and KOLs to amplify brand presence and engagement. • Delivered innovative strategies that consistently secured successful client pitches and addressed unique brand challenges.

• Built strong client relationships, aligning digital strategies with unique business goals. • Managed the Indonesia Stock Exchange (IDX) brand with innovative, data-driven approaches for niche audiences. • Collaborated with 15+ KOLs and influencers to amplify brand visibility and credibility. • Achieved a 12% average engagement rate, surpassing industry standards through targeted and creative strategies.

• Executed digital campaigns using Google Trends, Sysomos, and SimilarWeb for data and audience analysis. • Led CIMB Niaga’s rebranding with strategic campaigns targeting younger audiences. • Implemented influencer strategies, achieving a 35% video view rate and setting performance benchmarks. • Developed expertise in audience insights and data-driven digital strategies blended with creative storytelling.