Vitaliy Verbitskiy

- Drove competitive analysis and market research - Conceptualized first versions of go-to-market strategy. - Brand messaging, positioning, consistency and target audience segment development. - Marketing budget development, channel costs/estimations (online advertising (PPC), SEM etc.), aligned with overall financial pro forma. - Investor relations, market analysis, presentations and overall business advisory to leadership that led to recent $4.5M round A and 10k+ pre-orders.

- Responsible for a variety of digital marketing duties including but not limited to.Led and managed a group of 6 teams (product/growth marketing tied with sales, web design, branding, PR, web analytics and partner marketing). - Managed online marketing strategies to improve acquisition, lead generation, onboarding, retention and referral efforts. Brainstorm, plan and digital marketing strategy review with internal teams.

- Supervised various digital marketing and inbound efforts. Closely align with all teams, to focus on acquisition, activation, retention, and re-activation across all digital environments including PR and tech pods. - Hired and managed content pod with 10+ copywriters to deliver relevant content aligned to demand generation requirements for corporate blogs, email marketing etc. - Coordinated, deployed, and optimized on-page & off-page SEO strategy, in collaboration with content, creative, and tech teams.

adobe products mastering

js, html, css, adobe products, web master tools

Computer Science and Information Technology