Karyna Rashkovska

• Providing clients with paid social media strategies • Launching and optimizing the brand's paid social media appearance on Meta, Twitter, LinkedIn, and Pinterest • Preparing the campaign's data reports based on the promo results • Finding new insights and generating new approaches for the upcoming campaigns based on the deep analysis of the target audience, creative assets, placements, media strategies • Pitching support • Supporting the development of new digital strategies for the client's global team

• Managing paid social and media campaigns (TikTok, FB&IG, GDN, DV360, Google Ads, Google Discovery, YouTube, Programmatic platforms) • Managing a team of PPC-specialists • Weekly performance analysis and reporting (incl. Google Analytics & Gemius) • Post buy reporting with a robust analysis of chosen audiences, used creative materials and platforms depending on KPIs • Providing clients with media plans for new campaigns • Generating content ideas, briefing creative agencies • Participation in tenders

• Managing Visa Inc. social media presence on 5 markets (Meta, YouTube) • Creating a calendar and content plans, developing special campaigns, planning through Sprinklr • Writing texts and overseeing visual content creation • Monthly reporting (Google analytics, Social Bakers) • Working on digital strategies, deeply analysing competitors' activity • Providing clients with recommendations through reports and presentations • Tenders & digital campaigns' support (Pepsi, Mirinda, Axe, Dove, Lexus)

• Pais social media advertising • Monitoring and optimizing paid campaigns • Planned posting on various social media platforms • Monthly analysis of key performance indicators to quantify the effectiveness of campaigns and generate insights of user behavior; • Making presentations for clients about results, recommendations, and ideas for improving brand behavior on social media.

– producing a social media strategy for Facebook and Instagram – identifying target audiences for ads – analyzing and reporting of campaign results – implementation and optimization of ad campaigns (bidding, KPI analysis, A/B testing, distributing budget) – briefing copywriters and designers Projects: Local jewelry brand, Beauty salon

– creating engagement content – generating social media concepts and researching creative references in a collaboration with photographers and designers – copywriting – manage and optimize paid campaigns on Pinterest – administering page on the internet and filling it with new products – design press-realizes for events and writing blog posts – email marketing

– developing and optimizing paid campaigns on Facebook – trends and news research – analyzing campaign reports in Excel (cross-channel reporting) – community management (Facebook) – supporting copywriters with writing content Projects: News TV channel, Public pages of Ukrainian entrepreneurs

Units: Copywriting, Digital communications, Creative strategy, Creative briefs and clients presentations, Trends and Insights research Clients: Red Bull, Puma, Bursa Hotel

Units: PR, Branding, Basic social network advertising (Facebook, Google, Youtube, LinkedIn), Strategy

Elective subjects: Actual problems of marketing and management, Creative management, Sociological methods in marketing research