Vivek Kadal

Develop and implement viable marketing plans in discussion with business units. Enable lead generation and brand building through focused marketing campaigns in target markets. Manage advertising, direct mail campaigns, collateral production, exhibits at events and trade shows. Formulate go-to-market plans and provide market intelligence support for new business areas. Liaise with industry bodies and explore thought leadership opportunities for the organization.

Planned, developed and directed the marketing efforts for BASF products for two-wheeler and tractor customers. Managed product portfolio and business development for two-wheeler and tractor customers. Developed and managed production schedule for over 350 products manufactured in two plants. Coordinated for raw materials planning and procurement based on product requirement and supplier lead times. Managed inventory of finished goods as well as raw materials into and out of warehouse locations.