Waleri Sereschkin

Achievements: • Increased customer traffic by 7% in 2024 and by 12% in H1 2025 • Improved Customer Retention Rate by 14% by enhancing the loyalty program value • Tripled egg category sales (LFL) through the “Egg Strike” marketing mix • Achieved up to +34% MoM growth during major promotional campaigns • Increased the gap between loyal and non-loyal customer average checks by 24% • Grew the loyal customer base by 37% YoY • Rebuilt and strengthened the entire marketing team structure

Achievements: • Developed go-to-market strategy for offline-to-online transition • Designed online store concept and captured market share • Expanded SKU assortment by 30% after launching B2B segment • Achieved 3.2× total revenue growth

Achievements: • Increased customer retention 1.4× with a bonus-based loyalty system • Boosted APC by 27% and AvP 2× through bundled offers + loyalty mechanics • Achieved ROMI of 329% by October 2022 • Launched two physical products (Golden Hands & Black Sapfir nitrile gloves) from 0 to 1 on the Russian market • Built the B2B sales department from scratch

Achievements: • Increased ARPC in the premium segment by 11% through launch of an iOS app • Opened 8 stores across Moscow, St. Petersburg, Ekaterinburg, Novosibirsk, and Omsk • Reduced franchise payback period from 14 to 9 months through marketing support and process control • Built a franchise department: created standards, processes, brand bible and team

Achievements: • Identified target audience and pain points through CustDev • Conducted competitor and market analysis, leading to 3× growth in sales and 5× app downloads

Achievements: • Independently launched 6 of 35 regional branches in a hands-on capacity, managed 113 employees • Maintained ARR at 8–10% during stable periods and 2% during 2009 crisis • Closed 2 branches during the 2008 crisis with minimal losses