Arianna Zappala

• Led Performance Marketing, Marketplaces, and Country Management teams across 18 markets (€280M annual order value). Oversaw 8-digit media budget, scaled MarTech roadmap, and led cross-functional digital transformation.

• Led International Country Management team across 17 markets (€130M annual order value). Standardized operations and accelerated expansion through improved local execution

• Led marketing automation initiatives across 7 European business units, enabling consistent lead nurturing and campaign execution across business units.

• Led Strategic Marketing and Digital Marketing teams across 17 European countries, overseeing 8-figure media budgets. Improved ROI through tech-enabled media mix optimization and advanced performance strategies.

• Drove brand transformation and customer experience alignment across 17 countries. Defined CRM strategy and led platform selection.

• Optimized trading processes and contributed to omnichannel roadmap for daily profitability in digital channels.

• Developed go-to-market strategies and transformation roadmaps for international clients including Heineken.

• Launched direct eCommerce across 20 markets contributing 10% of company revenue in under 3 years. Owned digital roadmap and commercial strategy.

• Defined digital roadmaps and product strategy for clients such as Nikon and HP.

• Delivered marketing and eCommerce transformation projects for leading consumer brands such as Canon and Philips.

Stockholm, Sweden, Wortschaftsuniversitaet Wien, Vienna, Austria