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Arianna Zappala

Freiberuflich, Strategic Marketing Consultant, Independent Consultancy
Düsseldorf, Deutschland

Fähigkeiten und Kenntnisse

Online Marketing
E-Commerce
Marketing strategy
Digital Marketing
Social Media Marketing
Strategic Marketing
Performance Marketing
Digital Branding
Media-Strategie
Consulting
Online Shop Management
SEO
Project Management
Internet Marketing
Business Processes
Online advertising
Online Media Planning
Online Media
Social Media
Social Media Advertising
Performance marketing
SEA
Display Advertising
Retargeting
Affiliate marketing
Digital Content Creation
Strategy
Content marketing
Web Content Management
Product Information Management
Google Analytics
Program Management
Direct Sales
Leadership development
Product
Project Planning
Sales management
Digital strategy
eCommerce
Marketing
E-Business
Sales & Marketing
Marketing management
Change Management
Team Development
International Management

Werdegang

Berufserfahrung von Arianna Zappala

  • Bis heute 4 Monate, seit Apr. 2025

    Strategic Marketing Consultant

    Independent Consultancy

  • 4 Jahre und 10 Monate, Juni 2020 - März 2025

    Director eCommerce Sales

    E.M.P. Merchandising Handelsgesellschaft mbH

    • Led Performance Marketing, Marketplaces, and Country Management teams across 18 markets (€280M annual order value). Oversaw 8-digit media budget, scaled MarTech roadmap, and led cross-functional digital transformation.

  • 11 Monate, Juli 2019 - Mai 2020

    Director eCommerce International Business

    E.M.P. Merchandising Handelsgesellschaft mbH

    • Led International Country Management team across 17 markets (€130M annual order value). Standardized operations and accelerated expansion through improved local execution

  • 1 Jahr, Juli 2018 - Juni 2019

    International Digital Marketing & Sales Program Manager

    E.ON

    • Led marketing automation initiatives across 7 European business units, enabling consistent lead nurturing and campaign execution across business units.

  • 1 Jahr und 6 Monate, Jan. 2017 - Juni 2018

    Unit Leader Strategic Marketing & Digital Marketing

    C&A Mode GmbH & Co. KG

    • Led Strategic Marketing and Digital Marketing teams across 17 European countries, overseeing 8-figure media budgets. Improved ROI through tech-enabled media mix optimization and advanced performance strategies.

  • 1 Jahr und 11 Monate, Feb. 2015 - Dez. 2016

    Unit Leader Strategic Transformation

    C&A Mode GmbH & Co. KG

    • Drove brand transformation and customer experience alignment across 17 countries. Defined CRM strategy and led platform selection.

  • 5 Monate, Sep. 2014 - Jan. 2015

    Unit Leader Project Manager eCommerce

    C&A Mode GmbH & Co. KG

    • Optimized trading processes and contributed to omnichannel roadmap for daily profitability in digital channels.

  • 1 Jahr, Sep. 2013 - Aug. 2014

    Senior Strategy Consultant

    Deloitte

    • Developed go-to-market strategies and transformation roadmaps for international clients including Heineken.

  • 2 Jahre und 7 Monate, Feb. 2011 - Aug. 2013

    eCommerce Marketing & Merchandising and Project Manager

    Nikon

    • Launched direct eCommerce across 20 markets contributing 10% of company revenue in under 3 years. Owned digital roadmap and commercial strategy.

  • 1 Jahr und 6 Monate, Aug. 2009 - Jan. 2011

    Consultant eCommerce

    Unic AG Schweiz

    • Defined digital roadmaps and product strategy for clients such as Nikon and HP.

  • 3 Jahre und 5 Monate, Apr. 2006 - Aug. 2009

    Consultant Marketing & Sales

    Capgemini

    • Delivered marketing and eCommerce transformation projects for leading consumer brands such as Canon and Philips.

  • 5 Monate, Juli 2005 - Nov. 2005

    Event Sales

    Forrester Research

  • 3 Monate, Juli 2003 - Sep. 2003

    Research

    Italian Chamber of Commerce

Ausbildung von Arianna Zappala

  • 1 Jahr und 4 Monate, Sep. 2004 - Dez. 2005

    International Management

    CEMS (business education)

  • 4 Jahre und 6 Monate, Sep. 2000 - Feb. 2005

    Economics

    Wirtschaftsuniversität Luigi Bocconi

    Stockholm, Sweden, Wortschaftsuniversitaet Wien, Vienna, Austria

Sprachen

  • Deutsch

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  • Englisch

    -

  • Italienisch

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  • Niederländisch

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