Yan Zhou

Managed all aspects of the operations, sales & marketing of the sports academies (Golf, Basketball, Football &Tennis) in Beijing. Responsible for delivering profitable coaching programs that meet a consistently high standard. Oversaw the budget and lead the team to achieve the budget. Provided to Headquarters with weekly and monthly academy status and reports on KPIs.

TPI is the world's leading golf educational organization to educate golfers and industry professionals. Full responsibility for the overall operations, sales & marketing of TPI China. •Developed and maintained relationships with the China golf association, sports bureau, sports academies, sports products companies, and golf clubs. •Design and implementation of the TPI China website and social media to promote TPI on the Chinese market, managed back-end data of website & data analysis.

Bayhood No.9 is the TOP 3 Golf club in China. •Developed and executed marketing strategy, plans, budgets, and campaigns. •Developed and managed partnerships with business clubs, corporates, and media. Corporates such as car companies, airlines, banks, sports companies, hotels, and luxury products companies. •Planned and organized events for club members, partners, and corporates. •Managed social media, improving relationships with media. Managed club newsletter and all marketing materials.

Managed the whole operation team with over 150 staff (reception, caddies, golf shop, locker room, security). Lead the team prepared for the club opening. Developed and monitored club operations, programs, service procedures, and effectiveness of the service.

•Developed and executed an integrated budgeting system, policies, and procedures related to staffing, labor relations, training, compensation, and compliance. •Developed and standardized an effective administration system, company rules, and regulations, and Human Resources guidelines & policies. Improved and implemented staff handbook. Recruiting and school cooperation. •Developed and executed a KPI evaluation system, competitive salary, and incentive structure.

•Support GM on all aspects of the pre-opening phase of the club, including the development of the service concept, the strategy and marketing plan, HR policy and budget planning •Support on all necessary actions for a successful opening of the club •Support of GM in target achievement, especially in budget issues •Close cooperation with GM on the introduction of a Hotel Butler Service in Golf Club •Fully responsible for marketing plan implementation including all golf club events and member’s activities

Golden Leaf Hot Spring Resort is a Bali style and one of the best hot spring Resorts in Guangdong Province •Support of the General Manager in all necessary actions during the pre-opening period to ensure a successful opening and business operation

The Fuchun Resort is a small luxury hotel to be considered as one of the best boutique resorts in Asia, TOP 10 Hotel in China • Support of the General Manager during pre-opening phase and the following operation of the club house, villas and hotel. • Gathered of a lot of valuable experience of hotel, villa and golf club pre and post opening management.

•First job in Hospitality industry, support of GM during construction and pre-opening phase work. •Gathered of a lot of valuable experience of hotel pre-opening management