Yana Kuzmina

- Led efforts to amplify Blockchain-based projects, overseeing planning, development, and execution of marketing, brand development, and growth strategies. - Developed and executed marketing plans to reach complementary audiences including partners, collectors, digital artists. - Managed marketing budget and implemented growth strategies with cross-functional teams. - Led event marketing initiatives, represented company projects at conferences as a speaker, and conducted research on best strategies.

- Organized the online conference "CYBER ATTACK: Digital Art and Activism". - Communicated with speakers, partners, theatres, and stakeholders such as Hellerau.de and Kampnagel.de. - Planned and coordinated marketing efforts and budget. Managed project team members and agencies. - Led the creation of the project website, visual core idea, images, motion video, and design. - Developed and implemented communication plans.

- Developed and managed marketing budget, strategy, and PR coordination. - Increased brand awareness and reputation. - Created marketing KPIs and analytical dashboards. - Coordinated development, launch, and supervision of digital art & NFT drops / projects during events. - Oversaw creation of NFT marketplace and virtual galleries. - Communicated with investors, funds, art institutions, and advisors. - Hosted weekly Twitter Spaces and StreamYard activities. - Curated projects and drops Landing pages.

Digital Marketing Director at DotArt, spearheading the development and launch of ArtTech projects, managing marketing efforts, and negotiating collaborations with museums and galleries. Responsible for overseeing online store development, international B2C sales, and marketing campaigns worldwide, including Ars Electronica / VR Gallery: ConcreteHouse.art, NFT marketplace initiatives and projects with renowned figures like Mikhail Baryshnikov.

Oversaw strategic planning for international B2B conferences and forums. Led cross-functional teams, mentored marketing staff, and developed brand initiatives to drive business growth and engagement.

Led marketing initiatives for international exhibitions such as InDecor and MITT. Developed regional marketing plans, utilized analytics for campaign execution, managed digital platforms, coordinated content strategy and social media presence.