Ye Jin

- RM Squad, customer engagement program to increase loyalty and CLV, 10% conversion rate - Leading marketing & branding strategies with focus on Chinese speaking markets, including acquisition, revenue growth, and KOL partnerships - 2017 Singles' Day: 48% increase in YoY revenue - Lead product manager of #alwayson - the collaboration with Avery Dennison & EVRYTHNG - designing customer experience & strategy for the #alwayson smart handbags enabling fashion to be high-tech and IoT ready

- Increased traffic +88%, and demand +118% YOY - Improved conversion rate +70% - Launched seasonal and evergreen customer engagement campaigns (multichannel), including customer on-boarding, lapsed customer reactivation, and VIP programs - Led top of funnel advertising strategy, such as sponsored and earned media, from concept to execution - In charge of go to market strategy for Chinese Market, and new watches product category

Customer Loyalty and Retention Marketing, CRM, Marketing Strategy, Customer Lifetime Value Management & Strategy

Creative, data-centric, entrepreneurial and market-orientated responsibilities - developing compelling & customized marketing plans. Aligning comprehensive knowledge of Google's products to client's marketing objectives. Acquiring and sharing deep knowledge of the industries, its competitive landscape, client products and key business issues that affect the client and industry. C-level client meeting & presentation.

Beratung, Analyse und Optimierung für Online-Marketing-Strategien, Weboptimierung, Keywordanalyse, Contenterstellung, Webdesign, Datenbankpflege und Statistiken generieren. Strategische Plannung von Internationalisierungsprojekten und Implementierung.

Economics and Finance