Mag. Yessika Monserrate

• Increase sales in $1.4MM (14% year-over-year).. • Drove 5% of sales from printed to digital channels. • Exceeded by 30% the quarter objectives for key launches. • Increase of 3pp year-over-year (cost reduction from 26% of total sales to 23%) of the category profitability. • Stock out reduction of 4% through forecasting optimization projects • Conduct consumers’ insights and competitor’s analysis for the Caribbean region.

• Increased of 5pp (9% to 14%) in the samples conversion rate (customers who after receiving the sample, buy the product) through a segmentation and distribution analysis of key launches and top sellers samples. • Increased of brand recognition through the co-creation of more attractive product catalogs’ according to the commercial definitions, sales plan and brand guidelines. • Monitored catalogs’ return of investment per page. • Reviewed and approved printed sales material.

• Negotiated volume, quality control and delivery times with printed and promotional material suppliers, resulting in a 30% of annual budget reduction. • Conducted bidding to outsource a graphic design team, resulting in a 40% reduction of marketing budget. • Brought recommendations to the marketing team about promotional, merchandising and printed materials.

• 100% of effectiveness in the proper distribution of merchandising, PR kits, promotion and POS activities materials. • Planned, supported and executed promotional (merchandising, visual aids, temporary displays, uniforms, promotional models training and brand image) resulting in winning the P&M Award in the pharmaceutical laboratory category for the “Get away from the flu” campaign. • Conducted market and financial research and strategic plan proposal for new product launches.

Strategic Management Finance

Production and Supply Chain Management