Yvonne Mak

Managing international clients including Emirates, The Ritz Carlton, Swire Property and HSBC. With China and Taiwan markets experience. Specializing on digital advertising campaigns, developing creative ideas for online campaign alongside the creative and production teams. Working closely with media agency for media buying recommendation, materials submission and post campaign performance analysis.

Mainly managing Hong Kong Tourism Board (HKTB) and “BRAND’S”. Creating all the creative brand materials for HKTB and spreading them to all the 18 overseas markets including creative presentation, budgeting and adaption guidelines. Also promoting the local marketing campaigns through PR and event, professional photography, TVC and key visuals shooting, etc.

Managing clients including Canon and China UnionPay. Handing day to day client liaison matters, briefing media, internal creative team and various external stakeholders to implement Integrated Marketing Communication campaigns. Planning the media recommendation, organizing various exhibitions and road shows for the client.

Mainly supporting the execution and organization of the projects in China. Conducting marketing research and analyzing consumer insights.

Marketing Management, Advertising & Integrated Marketing Communication, Buyer Behaviour, Marketing Research, Marketing in Chinese Mainland, Salesmanship & Sales Management, Services Marketing, Retailing & Distribution Management