Zsuzsa Pataki

Led the end-to-end design of new applications and optimization of existing tools for SAP Integrated Business Planning, enhancing usability and business efficiency. Conducted user research through interviews, surveys, and usability testing, turning insights into actionable improvements for user flows and interface behavior. Designed and prototyped enterprise applications using SAP Fiori UI elements.

Designed user interfaces for enterprise planning applications using the SAP Fiori Design System, balancing technical feasibility and user-centric principles. Ran qualitative and quantitative user research to inform iterative design decisions and validate design outcomes. Delivered interactive prototypes and wireframes that were tested with users and handed off to development teams with annotated specs and logic flows.

Developed and executed a 360-degree marketing strategy to increase market presence and reinforce brand equity for TERRA Hungária and JCB Construction Machinery. Led all aspects of brand strategy, digital campaigns, events, and offline/online communication channels, aligning with customer personas and market insights. Strengthened brand positioning and corporate identity through coordinated content, events, social media. Key Skills: Integrated Marketing, Brand Development, Internal Communication

Owned regional product performance across Hungary, Poland, Czech Republic, and Slovakia for Canon’s photo and video portfolio. Led forecasting, category growth strategy and product lifecycle planning in close collaboration with regional and European HQ teams. Managed a substantial marketing and promotional budget to improve market share and brand visibility. Key Skills: Product Strategy, Go-to-Market Execution, Market Analysis, Demand Planning, Cross-Functional Communication

Managed P&L, pricing, and category performance for inkjet printers, scanners, and accessories in the Hungarian market. Led planning and execution of sales campaigns, market launches, and promotional initiatives to drive adoption and revenue. Acted as key liaison between local and regional Canon teams, ensuring consistent brand and business outcomes. Key Skills: Category Management · Forecasting · Pricing Strategy · Local Market Adaptation · Sales Strategy

Oversaw full ATL & BTL marketing for B2C and B2B, including retail campaigns, trade promotions, and strategic brand communications. Executed high-visibility activations like the Formula 1 sponsorship and Pirelli Calendar PR. Controlled the annual marketing budget and managed local event marketing with channel partners. Key Skills: Marketing Planning · Event Marketing · Sponsorship Activation · Trade Marketing · Public Relations

Supported trade marketing efforts for Remington and Russell Hobbs, managing local campaigns, POS materials, and competitor monitoring. Coordinated product training events and liaised regularly with the German HQ. Key Skills: Marketing Coordination · Retail Promotions · Product Communication · Market Research

Executed local campaigns in alignment with central brand guidelines for Whirlpool’s product portfolio. Supported media relations, CSR, and event execution to promote the brand with both end users and channel partners. Key Skills: Integrated Marketing · Campaign Management · CSR Communication · Trade Events