natalie alazraki

Bazaarvoice is a Software as a Service company that turns social media into social commerce for the world's best global brands by enabling authentic customer-powered marketing. Helping companies across industries leverage Consumer Generated Content to increase online and offline sales, improve SEO, and derive invaluable customer insights.

Styleismo was a multibrand fashion & accessories e-commerce platform from Uruguay to the rest of Latin America. -Launched and managed multi-brand fashion and accessories e-commerce site with the goal of offering emerging designers and global brands a platform to sell their products in Uruguay and other Latin American markets.

EachScape is one of the most powerful open development framework to develop native iOS and Android apps as well as hybrid mobile apps. -Brought on board to create and rollout paid search engine strategies on Google and LinkedIn for this mobile technology company with a power drag-and-drop environment for high-end application development. -Analysed competitive landscape and refined strategies appropriately.

-Developed and guided brand strategy for $100M Danish fashion jewellery brand. -Sourced, recruited, and trained marketing, logistics, and sales teams. -Partnered with Milanese agency to execute PR/press strategy. -Oversaw and revised social media strategy (Facebook, Twitter, and Instagram). -Managed advertising budget and planned spend across print, online, and outdoor campaigns.

-Executing entry strategy into the Italian market. -Defining retail distribution strategy with Sales Director by pitching new business opportunities in jewelry trade fairs (Basel World, Vicenza Fiera) and marketing campaigns aimed at new client store openings.

-Conducting field research to assess key strategic flagship store opening opportunities in Italy (Verona & Padua) and Spain (Madrid/Barcelona). Retail locations were chosen according to final analysis. -Analysing Dodo’s benchmark performance and positioning across distribution channels in Italy and Western Europe. Reporting to Italian Marketing and Sales Director.

-Analysing the US Hispanic market consumer behavior research in order to assess long-term strategic planning and brand development in support of client accounts (Brown Forman, Chase/JP Morgan, Philip Morris USA, and Ross Pharmaceuticals/ABBOTT). -Preparing creative briefs and research reports to present to account managers and clients.