Bucherer AG

About us

Founded in 1888 in Lucerne, Switzerland, the family-owned Bucherer Group is the leading international retailer of watches and fine jewellery, offering the largest selection of Rolex watches anywhere in the world. Hospitable by tradition, we provide each of our customers with their very own, personal moment of luxury. In our quest to redefine the luxury shopping experience, we have turned it into a fascinating journey of discovery – built on excellent service, and a carefully curated selection of watches and fine jewellery. Our collections include our very own Bucherer Fine Jewellery creations, designed and produced in our in-house studios, as well as individually crafted pieces featuring exceptionally rare naturally coloured diamonds and sought-after pearls.

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