Medical Affairs’ primary function is to provide medical and strategic expertise to an organization and to the external scientific community on how to successfully present itself and its products to clinicians and patient advocacy groups. The aim is to enhance a company’s scientific reputation by complementing the work of Research & Development to communicate the value and proper use of a company’s products and therapies. Medical Affairs works across several internal departments in order to collaboratively develop clinical messaging, scientific education, investigator trials and appropriately engage scientific experts in external activities.
Whether companies need to optimize product portfolios, plan for product launches or enter new markets in new geographies – the challenge for Medical Affairs is the development of an effective organization and its functions and processes. pronutrimedic will support the re-organization and setup:
Definition of roles and responsibilities of Medical Affairs functions within the organization, ensuring cross-functional partnership, definition of Medical Affairs deliverables across the commercialization lifecycle, creation of Medical Affairs strategic plans and MSL engagement plans as functional component of brand planning, Medical Communication and Medical Information solutions, Opinion Leader engagement strategy, Scientific Education programs.
With deep expertise in Medical Affairs business analytics pronutrimedic consults how to tailor the Medical Affairs structure according to global, regional or domestic business needs.
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