Join a high‑performing CMO where your scheduling expertise keeps marketing operations running with precision, efficiency, and flawless coordination.

Proclinical is seeking a Senior Manager, Digital Marketing to lead and execute digital marketing initiatives for a licensing-focused business. This role involves end-to-end campaign planning, activation, optimization, and performance delivery in collaboration with commercial and scientific teams. You will play a key role in driving digital strategy, managing campaigns, and ensuring impactful execution across various channels.

Please note that to be considered for this role you must have the right to work in this location or hold an EU passport.

Responsibilities:

• Develop and deliver a comprehensive digital marketing strategy aligned to business objectives and priorities.
• Convert value propositions into compelling digital campaigns across paid, owned, and earned channels.
• Continually optimize digital initiatives using performance insights and stakeholder input.
• Apply competitive insights and AI-driven tools to improve content quality, measure performance, and boost engagement.
• Design and run integrated campaigns supporting lead generation, nurturing, and account-based marketing (ABM).
• Oversee end-to-end campaign delivery, from briefing and asset creation through to launch and reporting.
• Partner with CRM and marketing operations teams to ensure effective lead management and accurate reporting.
• Own email marketing programs, including segmentation, automation, testing, and ongoing optimization.
• Manage the digital marketing budget, ensuring spend is aligned with pipeline contribution and commercial outcomes.
• Support events and webinars with coordinated promotion across social, email, and other digital channels.
• Create, adapt, and repurpose digital assets such as landing pages, videos, and infographics.
• Maintain and enhance website content to improve visibility, accessibility, and conversion performance.
• Implement SEO best practices, including keyword research, on-page optimization, and performance monitoring.
• Use data and emerging technologies to strengthen targeting, personalization, and ROI.
• Work closely with stakeholders to ensure consistent brand messaging and cohesive campaign storytelling.
• Deliver performance insights, strategic recommendations, and risk assessments to senior stakeholders.

Key Skills and Requirements:

• Bachelor's degree in relevant field within marketing or life sciences.
• Proficiency in digital marketing disciplines, including SEO, SEM, content marketing, email marketing, and web analytics.
• Hands-on experience with marketing platforms like Marketo, Salesforce, or equivalent tools.
• Background in life sciences, biopharma, biotech, or CDMO/CRO environments.
• Working knowledge of advanced analytics tools and emerging marketing technologies. Strong analytical skills to translate data into actionable insights.
• Ability to manage multiple projects with attention to quality and timelines.
• Experience in B2B or technical environments, with the ability to communicate complex topics effectively.
• Excellent written and verbal communication skills.
• Familiarity with CMS platforms (e.g., Sitecore, Drupal, WordPress) and web analytics tools (e.g., GA4, Tableau).
• Knowledge of compliance practices (e.g., CAN-SPAM, GDPR) in B2B marketing.
• Experience collaborating with external agencies and managing long sales cycle products is a plus.
  

If you are having difficulty in applying or if you have any questions, please contact Olivier Worch at o.worch@proclinical.com.

If you are interested in applying to this exciting opportunity, then please click 'Apply' or to speak to one of our specialists please request a call back at the top of this page.

Proclinical is a leading life sciences recruiter focused on finding exceptional people and matching them with the finest positions across the globe. Proclinical is acting as an Employment Agency in relation to this vacancy.

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