Vor 28 Tagen veröffentlicht

Head of Experiential Marketing (f/m/d)

Head of Experiential Marketing (f/m/d)

Head of Experiential Marketing (f/m/d)

Head of Experiential Marketing (f/m/d)

PALFINGER AG

Maschinenbau, Betriebstechnik

Bergheim bei Salzburg

  • Art der Anstellung: Vollzeit
  • Vor Ort
  • Aktiv auf der Suche

Head of Experiential Marketing (f/m/d)

Ähnliche Jobs

Über diesen Job

Head of Experiential Marketing (f/m/d)

22.07.2025

At PALFINGER, we have been lifting goods to a new level for over 90 years - with a pioneering and passionate spirit. As a global technology and engineering company, we are the world's leading manufacturer and supplier of innovative crane and lifting solutions. Our success is based on the tireless efforts of our approximately 12,350 employees, who contribute their ideas and energy to our vision. With us, you can expect a dynamic working environment full of opportunities for personal and professional development. Become part of our team and start your career at PALFINGER.

The Corporate Marketing & Communications department is a strategic function with the mission to strengthen brand preference and sustainably drive both global and regional revenue growth. As Head of Experiential Marketing (f/m/d), you play a key role in bringing the PALFINGER brand to life through innovative, experience-driven marketing initiatives, trade shows, and events across international markets. The focus lies in creating memorable brand experiences that foster emotional connections, enhance customer loyalty, and reinforce PALFINGER’s position as a global leader in mobility and lifting solutions. This role involves developing and implementing cross-functional, audience-centric experiences along the customer journey—ensuring the brand promise is consistently conveyed and translated into measurable business impact.

Your responsibilities

  • Develop and implement a global experiential marketing strategy aligned with PALFINGER’s brand positioning and business goals, ensuring consistency across all markets and integrating relevant trends in experience marketing
  • Create and execute impactful brand experiences such as international events, roadshows, interactive product showcases, and hybrid or virtual formats that emotionally connect audiences with the brand
  • Collaborate closely with global and regional marketing teams and manage external partners and agencies to ensure seamless execution and high creative standards across all initiatives
  • Drive innovation by piloting new technologies and formats, fostering a culture of experimentation, and continuously evaluating the quality and effectiveness of experiential activities
  • Manage the experiential marketing budget, define relevant KPIs, and track performance to ensure strategic impact and measurable results across brand and business objectives

Your qualifications

  • University degree in marketing, communications, event management, or a related field
  • Several years of experience in experiential marketing, brand experience, or live communication, ideally in an international context, with a strong track record in leading global projects, cross-functional teams and managing stakeholders
  • Deep expertise in event and marketing management, including digital and hybrid formats, immersive technologies (e.g. AR/VR), and KPI-based performance analysis
  • Creative mindset with strong communication and influencing skills, a structured and results-driven approach, and high intercultural competence
  • Fluent in English; additional languages are a plus. Willingness to travel internationally

What we offer

  • Flexible working hours with no core time and possibility to work from home
  • Further training and international career opportunities
  • Corporate health management "PALfit"
  • Company restaurant with freshly prepared meals and daily meal subsidy
  • Job ticket for travel to and from PALFINGER
  • Numerous employee discounts through Corporate Benefits

Minimum yearly gross salary according to Austrian metal industry collective agreement is EUR 65.432,36 based on full-time employment. According to experience and qualification, we offer a market-conform overpayment.

Are you interested in the position and still have questions? Please do not hesitate to contact us.

Unternehmens-Details

company logo

PALFINGER AG

Maschinenbau, Betriebstechnik

10.001 oder mehr Mitarbeitende

Bergheim, Österreich

Bewertung von Mitarbeitenden

Vorteile für Mitarbeitende

Flexible Arbeitszeiten
Home-Office
Kantine
Restaurant-Tickets
Kinderbetreuung
Betriebliche Altersvorsorge
Barrierefreiheit
Gesundheitsmaßnahmen
Betriebsarzt
Training
Parkplatz
Günstige Anbindung
Vorteile für Mitarbeitende
Firmenwagen
Smartphone
Gewinnbeteiligung
Veranstaltungen
Privat das Internet nutzen
Hunde willkommen

Unternehmenskultur

Unternehmenskultur

415 Mitarbeitende haben abgestimmt: Sie bewerten die Unternehmenskultur bei PALFINGER AG als modern.Dies stimmt ungefähr mit dem Branchen-Durchschnitt überein.

Mehr Infos anzeigen

Wir benachrichtigen Dich gern über ähnliche Jobs in Bergheim bei Salzburg:

Ähnliche Jobs

Mitglied der Geschäftsleitung Marketing & Einkauf (m/w/d)

Salzburg

dm drogeriemarkt über ifp Executive Search. Management Diagnostik.

Vor 14 Stunden veröffentlicht

Mitglied der Geschäftsleitung Marketing & Einkauf (m/w/d)

Salzburg

dm drogeriemarkt über ifp Executive Search. Management Diagnostik.

Vor 14 Stunden veröffentlicht

Leitung Marketing | SPORTS m/w/x

Ried im Innkreis

WINTERSTEIGER AG

53.500 €76.500 €

Vor 13 Tagen veröffentlicht

Leitung Marketing | SPORTS m/w/x

Ried im Innkreis

WINTERSTEIGER AG

53.500 €76.500 €

Vor 13 Tagen veröffentlicht

Externes Job-Angebot. Partner-Angebot

Leiter Marketing (m/w/d)

Sehmatal

HUSS Räucherkerzenherstellung

58.000 €75.500 €

Vor 6 Tagen veröffentlicht

Externes Job-Angebot. Partner-Angebot

Leiter Marketing (m/w/d)

Sehmatal

HUSS Räucherkerzenherstellung

58.000 €75.500 €

Vor 6 Tagen veröffentlicht

Business Manager

Salzburg

NextHire

Vor 9 Stunden veröffentlicht

Business Manager

Salzburg

NextHire

Vor 9 Stunden veröffentlicht

Projektleiter Sales After Sales im Automobileinzelhandel (w/m/d)

Salzburg

Porsche Holding GMBH

Vor 5 Tagen veröffentlicht

Projektleiter Sales After Sales im Automobileinzelhandel (w/m/d)

Salzburg

Porsche Holding GMBH

Vor 5 Tagen veröffentlicht

Head of Marketing (m/w/d)

Bonn

Kanzlei im Außenverhältnis

60.000 €98.000 €

Vor über 30 Tagen veröffentlicht

Head of Marketing (m/w/d)

Bonn

Kanzlei im Außenverhältnis

60.000 €98.000 €

Vor über 30 Tagen veröffentlicht

Head of Marketing (m/w/d)

Gütersloh

HAPEKO Hanseatisches Personalkontor

95.000 €110.000 €

Vor 6 Tagen veröffentlicht

Head of Marketing (m/w/d)

Gütersloh

HAPEKO Hanseatisches Personalkontor

95.000 €110.000 €

Vor 6 Tagen veröffentlicht

Head of Marketing (m/w/*) B2B SaaS (m/w/*)

Berlin

capmo gmbh

Vor 18 Tagen veröffentlicht

Head of Marketing (m/w/*) B2B SaaS (m/w/*)

Berlin

capmo gmbh

Vor 18 Tagen veröffentlicht

Chief Marketing Officer (CMO) / Head of Marketing (m/w/d)

Harburg

SugarShape GmbH

63.000 €111.000 €

Vor über 30 Tagen veröffentlicht

Chief Marketing Officer (CMO) / Head of Marketing (m/w/d)

Harburg

SugarShape GmbH

63.000 €111.000 €

Vor über 30 Tagen veröffentlicht