Campaign Management Lead (m/f/d)

(unlimited, full-time) Join our team at one of our locations in Berlin, Verl or Stockholm – flexible working conditions available

At Riverty, we’re redefining how people and businesses interact with financial services across Europe. As our Campaign Management Lead (m/f/d), you will lead a new, cross-functional team at the intersection of data, creativity, and business growth. You'll be responsible for orchestrating full-funnel, insight-driven marketing initiatives for both consumers (B2C) and merchants (B2B) — driving measurable impact across all growth channels.

Your Responsibilities

• Lead, coach, and inspire a team of 10 experts in growth marketing, UX, reporting, and market research.
• Foster a high-performance culture focused on ownership, speed, and learning.
• Own the development and execution of full-funnel, international marketing campaigns for B2B and B2C.
• Optimize account-based and platform-based marketing processes to drive high-quality leads and revenue growth.
• Champion audience insights and persona development to inform campaign messaging and targeting.
• Define and monitor marketing KPIs, ensuring campaign efficiency, lead quality, and strong ROI.
• Drive UX and reporting excellence to ensure campaigns meet experience, legal, and brand standards.
• Collaborate closely with Product, Commercial, Legal, and Country Leads to ensure market fit and delivery success.

Your Profile

• Proven experience in leading data-driven marketing teams, with a focus on strategic campaign execution across B2B and B2C.
• Demonstrated success in account-based marketing and full-funnel campaigns that deliver measurable business results.
• Strong leadership track record in managing cross-functional, international teams.
• Analytical mindset with fluency in KPIs, marketing performance metrics, and campaign automation.
• Experience in fintech, financial services, or other regulated industries is a strong plus.
• Excellent communication and stakeholder management skills; fluent in English, German is a plus.
• A "can-do” attitude, with the ability to prioritize what truly matters, and the ambition to continuously learn and evolve.

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