Copywriter, Global Creative [All genders]
Copywriter, Global Creative [All genders]
Copywriter, Global Creative [All genders]
Copywriter, Global Creative [All genders]
HelloFresh SE
Lebensmittel
Berlin
Art der Beschäftigung: Vollzeit
51.500 € – 64.000 € (von XING geschätzt)Vor OrtCopywriter, Global Creative [All genders]
Über diesen Job
Copywriter, Global Creative [All genders]
Category Marketing, PR, & Communications Location Berlin, Berlin, Germany
At HelloFresh, our mission is simple: to change the way people eat, forever. As a global digital-native FMCG company and the world's leading mealkit provider, we are transforming the traditional food supply chain through a data-driven, on-demand model that enables scalable and more sustainable food delivery. The HelloFresh Group includes eight brands serving customers across multiple meal occasions, including HelloFresh, Green Chef, EveryPlate, and Chefs Plate, as well as ready-to-eat meals from Factor and YouFoodz, meat and seafood subscriptions through Good Chop, and pet nutrition with The Pets Table. Through technology, data, and culinary innovation, we deliver personalized food experiences to millions of households worldwide.
The role
HelloFresh Group is looking for a mid-level copywriter to join our in-house creative studio in Berlin, writing everything from punchy headlines to tactical CTAs that turn the curious into customers. Duties will have a strong digial media component, emphasizing bold, attention-grabbing assets aimed at smashing existing perceptions of our brands and reframing them for future growth.
You'll spend most of your time on mid- and lower-funnel assets across several channels (including CRM, paid social, organic social, display, flyers, packaging, and landing pages), with some lighter brand work mixed in to keep things interesting. You understand how to use copy to build credibility, spark interest, and move people to act. You sweat the details, sharpen every line and know that a well-placed verb beats a stack of adjectives.
This role sits within the Global Creative team, reporting to the Associate Director of International Content Strategy and working closely with stakeholders across local and global markets.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t "tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
What you’ll do
- Respond to briefs and write impactful, creative copy across multiple touchpoints, in line with our brands’ strategies and business goals
- Propose striking, edgy copy directions that will grab attention and spark brand consideration – especially on social media
- Bring our brands’ tones of voice to life across every asset
- Align with stakeholders on the key messages, benefits, and proof points that need to land
- Partner with designers to build marketing assets for online and offline channels, from static banners to dynamic video
- Rigorously proofread your copy
- Manage content via Google Suite, Jira, and other platforms so it flows smoothly to stakeholders and transcreators
- Work on-site in our Creative Studio in Moabit a minimum of three days per week (Monday-Wednesday)
What you’ll bring
- A full-time copywriter based in Berlin
- BS/MS from a top-tier university in Communications, Marketing, Creative Writing, or a related field
- Minimum three years of copywriting or communications experience, ideally in food or tech
- Outstanding English copywriting skills – clean, confident, clutter-free
- Skilled at leveraging AI platforms to ideate concepts, generate copy, and tailor messaging to channel best practices
- Proven experience writing for paid social (Instagram, Facebook, TikTok), digital display (Google Ads, YouTube), CRM, landing pages, and GEO/SEO
- Comfortable working with brand toolkits and tone of voice guides
- Able to write for multiple projects and brands simultaneously, shifting tone and tactics as needed
- Solid grasp of time management and the ability to juggle a wide range of stakeholders
- Able to deliver on goals while managing scope, time, quality, and risk
- Genuine curiosity about food and cooking
- Knowledge of German, French, Swedish, Norwegian, Danish, or Dutch is a plus
What we offer
Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!
Are you up for the challenge?
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.
About HelloFresh
We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!
We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.
To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.
HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:
- Europe:EUaccommodations@hellofresh.com.
- APAC: APACaccommodations@hellofresh.com
