Lifecycle Manager, Reactivations (all genders)

HelloFresh SE

Lebensmittel

Berlin

Art der Beschäftigung: Vollzeit

64.000 € – 79.000 € (von XING geschätzt)

Vor Ort

Über diesen Job

Lifecycle Manager, Reactivations (all genders)

Category Marketing, PR, & Communications Location Berlin, Berlin, Germany

At HelloFresh, our mission is simple: to change the way people eat, forever. As a global digital-native FMCG company and the world's leading mealkit provider, we are transforming the traditional food supply chain through a data-driven, on-demand model that enables scalable and more sustainable food delivery. The HelloFresh Group includes eight brands serving customers across multiple meal occasions, including HelloFresh, Green Chef, EveryPlate, and Chefs Plate, as well as ready-to-eat meals from Factor and YouFoodz, meat and seafood subscriptions through Good Chop, and pet nutrition with The Pets Table. Through technology, data, and culinary innovation, we deliver personalized food experiences to millions of households worldwide.

JOB DESCRIPTION

The role

As an Lifecycle Manager for Reactivations, you will be an integral part of HelloFresh's strategy addressing millions of former customers across 17 of our markets and 4 of our brands. You will be responsible for supporting the implementation of customer-centric data-based customer journeys, to help us translate our vision into reality. You will make suggestions and challenge our initiatives looking for effective communications and the health of our channels, while ensuring timely delivery of our execution roadmap.

Collaborating with Product, Marketing and CRM Operations, you will be responsible for translating our roadmap into campaigns, including creative delivery and experiment setups.

Working together with Senior Lifecycle Managers, local markets and central teams, like Marketing Analytics and Pricing, you will help set performance targets for conversions, CAC and ROI, and come up with innovative ideas to use our CRM channels (email, app, SMS, Direct Mail and more) to engage with our former base.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t "tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

Support the development of CRM initiatives to deliver the annual strategic plans for Reactivations
Work cross-functionally with local markets, Pricing & Discount, Marketing Analytics and Product teams to uncover opportunities, refine ideas and map dependencies
Work together with senior peers to make recommendations, set targets and prioritise initiatives to deliver the most impact
Define hypothesis and design experiments to move us in the right direction with confidence
Brief and support the creative development of assets for CRM initiatives
Execute and support the implementation of CRM campaigns, including Direct Mail, Email, Push, SMS and other channels
Work with AI send decisioning models to optimize channel and content selection for these campaigns
Leverage data analysis to evaluate campaign performance and to identify issues and trends
Develop an understanding of our customer base, sharing these insights with the wider Reactivations team and stakeholders

What you’ll bring

You are passionate about customer-centricity and have experience working with Direct Mail, Email and other CRM channels. Experience with subscriptions models, AI send decisioning and Iterable is a plus.
You use data in your day to day and believe data should be the driving force behind prioritisation and decision making
You are comfortable using both qualitative and quantitative data to validate hypotheses and drive decisions
You have a good eye for creative execution and overall aesthetic for communication channels
You have experience with Experimentation and A/B testing
You are comfortable working with a diverse group of stakeholders

What we offer

Compensation & Financial Wellbeing

You’ll receive a competitive salary package, including a HelloFresh-subsidized pension scheme.
Enjoy savings on your weekly HelloFresh box.
Save with discount schemes with corporate benefits and Vorteile.

Health & Wellbeing

Support your mental wellbeing with access to platforms like Headspace and Spill.
Stay active with 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources.

Flexibility & Work-Life

Balance your life with our flexible hybrid model.
Recharge with sabbatical leave options in addition to standard time off.
Get to work with ease through sustainable travel perks and transportation benefits.

Career & Development

Embrace "Learning Never Stops" with internal training, the HelloFresh Academy, and a dedicated budget for German language courses.

Culture & Environment

Enjoy tasty in-office meal deals and fresh food options.
We support working families with parent-friendly policies, an in-office kids corner, and an on-site babysitter.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

Europe:EUaccommodations@hellofresh.com.
APAC: APACaccommodations@hellofresh.com