Organic Growth & Web Performance Manager (f/m/d)

IDnow is a leader in digital identity and fraud prevention in Europe with a mission to transform trust into the most powerful asset in the digital world, empowering enterprises with AI-driven, SaaS-based identity solutions that deliver scalable security, adaptive compliance, and real-time fraud prevention. Through its broad portfolio of digital identity and fraud prevention solutions, IDnow establishes, maintains and enriches trust throughout the customer journey, ensuring businesses can confidently and securely operate while leveraging digital identity to drive growth, security and scalability.

The company has offices in Germany, United Kingdom, Romania and France, and is backed by renowned institutional investors, including Corsair Capital and Seventure Partners. Its portfolio of international clients spans a wide range of end markets including financial services, telecommunications, travel & mobility, gaming, and other industries.

This position is based in Berlin or in Munich, Germany.

At IDnow, we build Europe’s most trusted identity verification solutions, used by leading banks, fintechs, mobility players and major enterprises. To accelerate our growth, we’re looking for an Organic Growth & Web Performance Manager — a key strategic role at the heart of our marketing organisation.
Your mission: Own and elevate IDnow’s organic acquisition and website performance. SEO, Generative Search (GEO), UX, CRO and analytics will be your playground, with a clear goal: drive qualified and measurable pipeline.

Key Responsibilities

Boost IDnow’s organic growth
• Define and lead our SEO & GEO strategy
• Position IDnow as the go‑to expert for regulated use cases and fraud prevention
• Deliver real business impact: qualified leads, conversions and pipeline
• Audit current SEO & GEO performance and build a clear improvement roadmap
• Refresh the semantic strategy and identify high‑value topics and keyword clusters
• Work closely with Content, Product Marketing and Technical teams to execute the plan

Own and enhance website performance end‑to‑end
• Develop a robust, insight‑driven analytics ecosystem
• Build and deliver a UX/CRO roadmap to improve user experience and conversions
• Launch AB tests, implement quick wins, analyse behaviours and iterate
• Conduct UX & CRO audits with external specialists
• Design new journeys and pages supporting marketing campaigns

Preferred Experience

Hard skills
• Proven expertise in SEO (technical, semantic, business), ideally in B2B
• Strong analytics capabilities (GA4, GTM, SEO tools)
• Hands‑on experience with CMS platforms (ideally WordPress)
• Fluent in English and German

Soft skills
• Strong analytical mindset and sense of prioritisation
• Curiosity for AI and Generative Search, with a test‑and‑learn mindset
• High autonomy, ownership and operational drive
• Ability to collaborate and influence cross‑functionally
• Results‑oriented mindset: no vanity metrics — only business impact (edited)

Perks & Benefits

• Health & Wellbeing: Use your full access to the mental health platform nilo, including 1on1 sessions.
• We value personal and professional development: make full use of Udemy, our training platform with 24/7 access and unlimited content/course consumption incl. certification.
• We make your remote work comfy: we provide support on equipment and offer flexible working hours.
• We value collaboration & love to come together: regular onsite gatherings, internal initiatives and summer parties to connect outside of work.
• May your family require your attention or other reasons apply: use the benefit of our paid special leave days.
• Enjoy the possibility to combine work with a longer stay at your holiday destination or extend a weekend with our Workcation possibilities.
• In addition to the perks & benefits above, we offer specific benefits that differ between our locations.

IDnow applies the principles of non-discrimination and equality: We strive to establish, maintain, and promote an open and inclusive recruitment process and working environment by respecting the principles of equal opportunities. Including but not limited to: sex, race or ethnic origin, religion or convictions, gender identity, citizenship, marital status, disability, age, or sexual orientation.

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