• Articulate the product opportunity in market and provide product insight and leadership from introduction through end-of-life to both the Marketing and Sales organisations
• Execute product launches with excellence every time
• Contribute to the annual Marketing plan, outlining opportunity and actions that lead growth and category leadership
• Be the liaison between market and worldwide for all local business needs and feature requirements. Influence the product feature roadmap, making clear recommendations that improve customer experience
• Become a visible and vocal member of the Product Marketing team
• Be the guardian of product messaging & positioning across every customer touch point, advancing the cause of excellence
• Possess expert knowledge of competitive and 3rd party products and strategies. Make pricing and forecasting recommendations to management and cross-functional teams
• Build a sphere of influence across multiple internal functions / divisions

• Experience in product marketing, product management, or related roles in Germany
• Familiarity across Apple hardware, software, and services, ideally with an interest or experience in the PC industry or consumer electronics
• Technical fluency with the ability to translate complex technical features into clear, relevant consumer benefits
• Excellent presentation skills, written and spoken, in both English and German. Ability to craft compelling product stories
• Strong analytical skills with the ability to use data and market insights to guide actions and recommendations
• Flexibility to travel (up to 25% of the time)

• Curiosity, a passion for excellence, the ability to ask the right questions, and a resilient, problem-solving mindset. Flexible and willing to learn
• Experience working collaboratively with international teams in a multi-national company
• A resilient problem solver who gets things done, works effectively under pressure, flexible and willing to learn, confident but without ego
• Have deep project management skills, a teammate with strong influencing and collaboration skills and cross-functional leadership abilities
• MS/MA/MBA degree

At Apple, we're not all the same. And that's our greatest strength. We draw on the differences in who we are, what we've experienced, and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. We will work with applicants to make any reasonable accommodations.

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace