Senior AI Content Creator (x/f/m)
Senior AI Content Creator (x/f/m)
Art der Beschäftigung: Vollzeit
59.500 € – 65.000 € (von XING geschätzt)Vor OrtSenior AI Content Creator (x/f/m)
Über diesen Job
Senior AI Content Creator (x/f/m)
Category Marketing, PR, & Communications Location Berlin, Berlin, Germany
At HelloFresh, our mission is simple: to change the way people eat, forever. As a global digital-native FMCG company and the world's leading mealkit provider, we are transforming the traditional food supply chain through a data-driven, on-demand model that enables scalable and more sustainable food delivery. The HelloFresh Group includes eight brands serving customers across multiple meal occasions, including HelloFresh, Green Chef, EveryPlate, and Chefs Plate, as well as ready-to-eat meals from Factor and YouFoodz, meat and seafood subscriptions through Good Chop, and pet nutrition with The Pets Table. Through technology, data, and culinary innovation, we deliver personalized food experiences to millions of households worldwide.
AI Content Creator - Content Creation
The role
As a Senior AI Content Creator in the HelloFresh Studio, you are part of the AI Content Creation team and play a leading role in developing and scaling AI-powered content creation across mainly photography, but also supporting video, design, and emerging creative formats.
You combine a strong background in commercial visual production with hands-on expertise in generative AI. You have a refined visual eye and strong creative judgment, allowing you to create high-quality content yourself and recognize what makes an image or video successful. Beyond creating individual assets, a key part of your role is translating creative direction and successful approaches into reliable, production-ready workflows that expand the Studio's AI capabilities. Working closely with art directors, photographers, retouchers, video, design, and tech, you identify where AI can improve creative possibilities, production efficiency, and scale. You help define best practices, evaluate emerging technologies, and continuously develop how AI is used in visual production across the Studio.
What you’ll do
- Create high-quality AI-powered content across commercial photography and video, including lifestyle, food, product, and campaign content, translating creative direction into assets ready for real production and marketing use.
- Develop and refine AI content creation workflows, prompts, techniques, and reusable approaches using tools such as Krea, Higgsfield, Claude, ComfyUI, and emerging platforms.
- Work closely with Art Directors, Photographers, Video, Design, and Post-Production to translate creative concepts and established visual approaches into scalable AI-powered production workflows.
- Use your creative judgment and production experience to continuously improve visual quality, realism, consistency, and efficiency across AI-generated content.
- Partner with Workflow Specialists to identify automation opportunities and help turn successful creative processes into scalable or automated content-generation workflows.
- Evaluate emerging AI models, tools, and techniques, testing their practical value and introducing those that meaningfully improve creative output or production.
- Define and share best practices, standards, and documentation for AI content creation, and support colleagues in developing their AI capabilities.
- Stay closely connected to developments in generative AI, actively experimenting with new approaches and identifying opportunities to expand what the Studio can create.
What you’ll bring
- 5+ years of professional experience in commercial photography, retouching, art direction, or a closely related visual production discipline, with a strong understanding of professional photography and/or video production.
- Advanced hands-on experience creating high-quality visual content with generative AI tools and integrating AI into real creative or production workflows.
- A refined visual eye and strong creative judgment, with an excellent understanding of photography, composition, lighting, colour, visual storytelling, realism, and what makes commercial imagery feel premium and intentional.
- Proven ability to interpret creative briefs and translate creative direction into high-quality visual content and repeatable production approaches.
- Strong collaboration and communication skills, with the ability to work effectively across creative, production, and technical teams.
- You are proactive, curious, and solution-oriented, with a strong sense of ownership, an experimental mindset, and genuine enthusiasm for emerging AI technologies.
Please include a portfolio of your recent and relevant work.
About HelloFresh
We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!
We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.
To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.
HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:
- Europe:EUaccommodations@hellofresh.com.
- APAC: APACaccommodations@hellofresh.com
