Senior Performance Marketing Manager Paid Media (M/F/D)
Senior Performance Marketing Manager Paid Media (M/F/D)
Senior Performance Marketing Manager Paid Media (M/F/D)
Senior Performance Marketing Manager Paid Media (M/F/D)
Loyalty Partner GmbH
Sonstige Dienstleistungen
Berlin
- Art der Beschäftigung: Vollzeit
- 53.000 € – 68.000 € (von XING geschätzt)
- Hybrid
Senior Performance Marketing Manager Paid Media (M/F/D)
Über diesen Job
Senior Performance Marketing Manager Paid Media (m/f/d)
General information
Description & Requirements
As a Performance Marketing Manager, you will be responsible for planning, implementing, and optimizing our performance-driven marketing activities across various PAYBACK business areas such as the PAYBACK app, PAYBACK American Express credit card, online shopping, and rewards shop. In a small team, you will take on a lot of responsibility and enjoy a high degree of freedom and impact.
YOUR TASKS
- Develop and implement paid marketing strategies across key channels such as Meta, Google, Apple, TikTok, programmatic, and partnerships
- Budget planning and responsibility including forecasting, cost control, and KPI-based allocation
- Performance-driven campaign management to achieve goals such as app installs, credit card sign-ups, shop conversions, and reward sales
- Agency management: briefing, coordination, KPI discussions, and quality control of external service providers
- Analysis & reporting: create regular performance reports, derive data-driven optimization measures, and present results
- Cross-functional collaboration with product, data, and creative teams to optimize funnels, develop high-performing creatives, and improve the customer journey
YOUR PROFILE
- Degree in business administration, marketing, data analytics, or a comparable qualification
- Several years of experience in paid/performance marketing, ideally in app marketing, financial products, or e-commerce
- Solid knowledge of relevant advertising platforms (Apple Search Ads, Google Ads, Meta Ads, programmatic)
- Strong analytical skills and experience with tracking, attribution, and reporting tools
- Structured, independent working style and deep understanding of performance metrics
- Experience managing external agencies and service providers
- Strong communication skills, hands-on mentality, and high quality awareness
- Fluent in English, german would be helpful
OUR BENEFITS
- Tasty Breaks: Delicious meals in our ESSZIMMER – vegetarian or vegan options available, many free of charge
- Move it, move it: 24/7 access to our TURNHALLE gym – we cover the costs for you
- Do it your way: Flexible working hours, 30 days vacation, up to 2 days home office per week
- Easy Going: Germany Ticket included
- Get Together: Team events, social days, ski trips, and more
- Grow like a Pro: Individual training and development opportunities
- Good Vibes: Dogs are welcome!
PAYBACK is Germany’s leading bonus program and one of the largest and most powerful marketing platforms worldwide. As a pioneer of the data economy, we develop all technical solutions ourselves here in Munich. Development – that’s something you can do with us too: develop yourself and, together with us, the PAYBACK program.
Interested? We look forward to your application!
PAYBACK values diversity – come as you are.
