The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: L’OCCITANE en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Dr. Vranjes Firenze.
With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions to create a better and healthier planet. The mission statement of the Group is: With empowerment we positively impact people and regenerate nature.
L’OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labour protection. All employees at L’OCCITANE must therefore implement the company’s mission and integrate the social, environmental, economic and legal effects of their actions in their day-to-day job. In practice, this means that any employee at L’OCCITANE shall contribute to growing sales, regenerating nature, caring for our consumers & partners and supporting our employees. The L'OCCITANE Group is a certified B CorporationTM.

Context & Mission

We are looking for a highly motivated Senior Global Social Media & Communications Manager (fixed-term contract) to join our Maison L'Occitane en Provence - Global Brand Communications Team!

In this role, you will be responsible for defining and implementing our global social media and influencer strategy, ensuring L’Occitane en Provence has a strong, consistent, and engaging presence across all platforms. You will oversee the creation of compelling content tailored to digital audiences, manage global influencer strategy, animate the community of local Social Media & Influence Managers, and coordinate with global and local teams to maximize reach, engagement, and impact.

The position is based in Plan-les-Ouates (near Geneva) and reports to the Head of Brand Fundamentals.

Main Responsibilities:

Social Media & Influence Management (70%)

• Define and roll out the global social media strategy in alignment with brand objectives, ensuring consistency across platforms and markets.
• Drive content creation (key messages, stories, visual assets, videos, UGC amplification) tailored to digital and social audiences.
• Set the global influencer strategy and provide frameworks, guidelines, and best practices to support local markets in building authentic and impactful partnerships
• Animate and support the community of local Social Media Managers, fostering knowledge-sharing, alignment, and best practice execution across markets.
• Collaborate closely with the 360 communications team and the creative team to infuse social-first best practices into content development and brief assets designed for maximum impact on digital platforms..
• Monitor social media performance, identify best practices, and make data-driven adjustments to optimize engagement and community growth.
• Stay ahead of emerging trends, formats, and platforms to continuously elevate the brand’s social media presence.

Global Media & Communication (30%)

• Support the deployment of the global media strategy, ensuring coherence with brand messaging and creative direction.
• Collaborate with local markets and the RGM team to align paid media strategies with global social media and influence initiatives.
• Partner with the 360 communications team to provide social insights and recommendations, ensuring paid media assets are optimized for digital engagement.
• Build relationships with media and digital partners to drive innovative collaborations.

How you can fit :

Master’s degree in Marketing, Communications or related field.

• +7 years of experience in social media & influence within premium brands
• Proven track record in developing and executing successful social-first strategies.
• Deep understanding of digital ecosystems, platforms, and influencer networks.
• Fluent in English; French is a strong asset.
• Previous experience in cosmetics, beauty, or lifestyle industries is a plus.
• Strong creative mindset combined with analytical skills; comfortable with KPIs, reporting, and optimization.
• Excellent interpersonal and influencing skills, with the ability to work collaboratively across global teams.
• Proactive, agile, and solution-oriented, thriving in a fast-paced international environment and ability to work within tight deadlines.
• Strong ability to manage multiple conflicting priorities and to maintain a helicopter view with a hands-on approach
• Solid oral presentation skills

Fixed-term contract, full-time position (100%)
Starting date: 01.11.2025 until mid-june 2026

L’OCCITANE is an equal opportunities employer. This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment where everyone feels respected and valued. We recruit positive-minded people who share our core values - entrepreneurship, team spirit, leading by example and authenticity – and our commitment to sustainability.
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