ORGANIZATIONAL CONTEXT

In the Corporate Communication Division (CCD), under the supervision of the Head of Division, the Senior Social Media Officer serves as the strategic lead for ITU’s social media presence. He/She develops and executes content and strategies to amplify the Secretary-General’s vision and enhance global engagement. This role manages social media activity for both the Secretary-General and ITU, aligning social media efforts, safeguarding brand reputation, and using data-driven insights to optimize performance. Additionally, the Officer establishes social media policies to protect and grow ITU’s online influence and fosters community engagement across digital platforms.

DUTIES AND RESPONSIBILITIES

The incumbent:

• Manages the ITU and the Secretary-General’s social media accounts, creating content and developing strategies to convey the Secretary-General’s vision, amplify thought leadership, and elevate the profile of the Organization.
• Develops, adapts, and executes a social media content strategy aligned with the ITU Strategic Plan and communication priorities to promote the ITU mission, establish a consistent social brand voice, and convert followers into advocates, partners, and members.
• Plans and drives the creation and curation of visual, audio and written content for corporate social media accounts that engage audiences and build credibility and influence.
• Builds capacity and advises ITU Officials, Bureaus, regional and field offices, and (when appropriate) members on how to develop and execute their own social media activities effectively and responsibly, in line with ITU’s social media governance and strategic plans.
• Establishes and maintains social media governance, creating policies, guidelines, checklists, and templates to set the standard on brand voice and content quality across platforms.
• Monitors and engages in social conversations, safeguards the ITU brand, and advises on reputation and crisis management.
• Measures, analyzes, and reports on social media performance, establishes key performance indicators, and delivers actionable insights to inform data-driven strategy.
• Stays up to date with social media trends, tools, and best practices to drive optimization of ITU content, engagement, and strategy.
• Performs other related duties as assigned.

CORE COMPETENCIES

Applying Expertise; Effective Communication; Learning and Knowledge Sharing; Organizational Commitment; Results-Focused, and; Teamwork and Collaboration.

FUNCTIONAL COMPETENCIES

TECHNICAL COMPETENCIES

• Expertise in the use of social media platforms, with the ability to apply creative ideas for audience engagement.
• Strong knowledge of media relations and coverage, public relations and advocacy techniques and methods, particularly as related to social media.
• Excellent writing skills with the ability to communicate complex ideas clearly and translate technical terms into accessible language.
• Proficiency in copy editing.
• Tact, diplomacy and ability to work effectively with officials and clients across various levels and diverse national, cultural and disciplinary backgrounds.

QUALIFICATIONS REQUIRED

Education:

Advanced university degree in communications, journalism, public relations, digital media, marketing or a related field OR education from a reputed college of advanced education with a diploma of equivalent standard to that of an advanced university degree in one of the fields above.
For internal candidates, a first university degree in one of the fields above in combination with ten years of qualifying experience may be accepted in lieu of an advanced university degree for promotion or rotation purposes.

Experience:

At least seven years of progressively responsible experience in social media, including work in an editorial or communications team, with at least three years at the international level.
A Doctorate in a related field can be considered as a substitute for three years of working experience.

Languages :

Knowledge of one of the six official languages of the Union (Arabic, Chinese, English, French, Russian, Spanish) at advanced level and knowledge of a second official language at intermediate level. Knowledge of a third official language would be an advantage. (Under the provisions of Resolution No. 626 of the Council, a relaxation of the language requirements may be authorized in the case of candidates from developing countries: when candidates from such countries possess a thorough knowledge of one of the official languages of the Union, their applications may be taken into consideration.)

BENEFITS AND ENTITLEMENTS

Salary:
Total annual salary consists of a net annual salary (net of taxes and before medical insurance and pension fund deductions) in US dollars and a post adjustment (PA) (cost of living allowance). The PA is variable and subject to change without notice in accordance with the rates as set within the UN Common System for salaries and allowances. Annual salary from $ 84,672 + post adjustment $ 76,205
Other allowances and benefits subject to specific terms of appointment, please refer to: https://jobs.itu.int/content/What-we-offer/?locale=en_U