Brand Marketing Strategy Associate (f/m/d)

In Global Brand Marketing, we shape how Fielmann is perceived as a brand internationally. Together with our teams across different markets, we continuously develop our brand strategy, create clear guidelines, and ensure that our brand is experienced consistently across all channels.
In doing so, we combine strategic thinking with a deep understanding of our customers. This creates an environment where international collaboration is truly lived—and where you actively contribute to the ongoing development of our brand.

What you can expect from us. Your responsibilities.

• You support the development and implementation of global brand strategies and initiatives.
• You contribute to the further development of our brand guidelines and strengthen our brand governance.
• You analyze market, competitor, and customer information, synthesize it into clear insights, and derive concrete recommendations for action.
• You support the tracking and evaluation of our brand performance and help derive clear implications from it.
• You work on international projects and closely collaborate with our Brand Marketing teams across markets.
• You identify trends and opportunities to further strengthen our brand positioning.
• You prepare decision-making materials for strategic questions and help structure complex topics in a clear and understandable way.

Why we’re excited about you. Your profile.

• You have completed a degree in Marketing, Business, Communication, or a related field.
• You bring initial practical experience in brand marketing, strategy, or consulting.
• You think in a structured and analytical way and are able to grasp and simplify complex topics clearly.
• You can synthesize information from different sources into clear insights and derive concrete recommendations from them.
• You have a strong interest in understanding how brands create impact and how they contribute to business success.
• You communicate confidently in English (German is a plus).
• You are curious, proactive, and enjoy contributing to a team.
• You are passionate about lifestyle or consumer brands; interest in retail or eyewear is a plus.

We give our all. Your benefits.

• Attractive compensation, including a 13th salary with the option to convert it into additional time off.
• Annual budget of €1,080 for Fielmann products for you and your family.
• Employee shares, capital-forming benefits, and many additional perks.
• Flexible working hours and mobile working with up to 60% remote per month, depending on team agreement.
• Professional and personal development at the Fielmann Academy Schloss Plön.
• A future-proof work environment that combines innovation and growth with a family-oriented team culture.

Are you looking for an environment where you can contribute your expertise and grow in the long term? Applying via our career portal only takes a few minutes. It’s best to include your preferred start date and salary expectations. We look forward to getting to know you! Your contact in Recruiting is Torben Berndt.

Fielmann is one of the largest family-owned companies in Europe, the third-largest company in the optical industry, and stands for quality, reliability, and modern craftsmanship. With our omnichannel model for glasses, contact lenses, and hearing systems, we actively shape the future of the industry. Show your strength. With us. Apply now.