Job Description

This is not a Product Owner role focused on backlog management, delivery coordination, or writing tickets.

We are looking for a true experienced Growth Product Manager who owns the why and what, works closely with Engineering and Design on the how, collaborates strongly with stakeholders, and leads through product discovery, strategy, and execution.

This is also not a growth marketing role. You will not run campaigns or acquisition channels. Growth in this role is driven primarily through product-led changes to the user experience, experimentation, and system-level improvements.

This role requires strong English skills, as it’s our primary working language. German is a plus, but not required.

=> This role requires strong English skills, as it’s our primary working language. German is a strong plus.

Who is Digistore24?

At Digistore24, we’re building a best-in-class ecommerce platform used by tens of thousands of entrepreneurs and SMEs to sell digital products, courses, memberships, and more.

As a Senior Growth Product Manager, your mission is to drive product-led growth across the Digistore24 platform, spanning activation, onboarding, engagement, retention, and monetization.

You will own growth problems end to end: understanding user behavior, identifying opportunities, running experiments, shipping improvements, and measuring impact on activation, engagement, retention, and long-term value.

Success in this role is defined by measurable improvement in growth metrics, not roadmap output.

Your new dream job

As a Product Manager at Digistore24, you'll join one of our cross-functional product teams and take ownership of a specific product domain. Your mission is to deeply understand our users, uncover valuable opportunities, and lead your team to deliver meaningful outcomes, all in alignment with the company’s broader product strategy and business goals.

Here’s what you’ll do:

Own growth outcomes across the user lifecycle

• Take ownership of one or more core growth metrics across the user lifecycle, such as activation, engagement, retention, or monetization.
• Identify friction, drop-offs, and unmet user needs using data and user insights.
• Translate insights into testable growth bets with clear success criteria.

Define growth models & loops

• Build and evolve growth models that connect product inputs to business outcomes.
• Identify and improve growth loops beyond linear funnels.
• Make prioritization and tradeoffs explicit, aligning initiatives with company OKRs and strategic goals.

Lead experimentation

• Design and run experiments (A/B tests, prototypes, staged rollouts) with Design and Engineering.
• Apply sound experimentation practices, including hypothesis definition, success metrics, and basic statistical reasoning.
• Use learnings to iterate, double down, or stop initiatives decisively.

Be hands-on with product analytics

• Work daily with product analytics to guide decisions and uncover opportunities.
• Use tools like PostHog (strong plus), Amplitude, Mixpanel, or Pendo to analyze user behavior and experiment results.
• Turn data into clear insights that inform decisions.

Drive end-to-end execution

• Lead initiatives from problem framing through discovery, delivery, and measurement.
• Collaborate closely with Engineering and Design on scope, tradeoffs, and sequencing.
• Ensure learnings are documented and reused.

Collaborate across the company

• Work as a thought partner with stakeholders across Marketing, Support, Analytics, and Leadership.
• Align teams around shared goals and outcomes.
• Communicate clearly and proactively.

Your benefits at Digistore24

At Digistore24, we believe that great people do their best work when given real autonomy, clarity of purpose, and a supportive environment. Here’s what you can expect when you join us:

• Work from anywhere, on your schedule: Whether from home or your favorite coworking space (3 days a week): as long as you have a stable internet connection, your work location and hours are flexible (MO-FR).
• Continuous learning: Access to regular training opportunities and development resources to grow your skills and career.
• Stable, founder-led business: We’re a profitable German high-tech company, funded by our successful product, not outside investors.
• Empowered, outcome-focused teams: Join a product culture built on autonomy, ownership, and direct feedback, not micromanagement.
• Tools that fit your workflow: Choose the hardware that suits you best, whether MacBook Pro or ThinkPad.
• International, collaborative culture: Work with an international team of thoughtful, driven people
• Real human connection: Enjoy spectacular in-person team events across Europe to build relationships beyond screens.
• Ownership from day one: You’ll be trusted to make decisions and drive impact right from the start.
• No dress code. No egos. Just teams solving problems together.

Requirements

Your superpowers

• Outcome-oriented product leadership: Consistently focuses on user and business impact rather than features, roadmaps, or delivery rituals.
• Strong analytical and data-driven decision making: Comfortable working directly with product analytics and experiment results to guide prioritization and decisions.
• Experimentation and learning mindset: Able to design, run, and interpret experiments, iterate based on evidence, and make clear stop / continue decisions.
• Clear and effective communication: Communicates complex problems, insights, and tradeoffs clearly to cross-functional teams and senior stakeholders.
• Structured problem solving in ambiguous environments: Breaks down unclear growth problems into actionable hypotheses, experiments, and next steps.

What we’re looking for:

Must-haves

• 5+ years of Product Management experience in cross-functional product teams.
• 2+ years of hands-on Growth Product Management experience (or equivalent PRODUCT growth-focused role).
• Proven experience driving growth initiatives across multiple lifecycle stages, with hands-on experience in engagement and/or retention.
• Strong product analytics skills and comfort working directly with data.
• Solid understanding of experimentation methods (A/B testing, prototyping, basic statistics).
• Experience in PLG, self-serve, or B2B SaaS products.
• Excellent English communication skills.

Strong plus

• Participation in Reforge cohorts (Growth Series, Retention, Experimentation, etc.).
• Experience with PostHog.
• Entrepreneurial or founder experience.

This positions is NOT for you if

• … you have primarily worked as a Product Owner, Project Manager, or Delivery Manager focused on backlog management rather than outcomes.
• … you have no hands-on experience owning growth metrics in a software product (activation, engagement, retention, monetization).
• … you are coming from growth marketing only and have not driven growth through product changes and experimentation.
• … you are uncomfortable with ownership and accountability for results and prefer being told what to build.
• … you rely on opinions or stakeholder direction rather than data, experiments, and user evidence.

Our valuesPlease take a REALLY close look at the . Are you ready to live them?

Your typical day at Digistore24

Every day looks a little different, but here’s how a typical day as a Product Manager at Digistore24 might unfold:

• Start with focus: You begin your day reviewing key metrics and digging into recent shifts in user behavior and feedback — looking for signals that might influence upcoming priorities.
• Team sync: You join your cross-functional team’s daily standup. Engineering shares progress, and you help resolve a blocker by aligning with a stakeholder on a dependency.
• Deep work & discovery: You block a few hours for discovery: analyzing product analytics, preparing interview notes, or mapping out different approaches to a tricky problem you’re trying to solve.
• Stakeholder collaboration: You hop on a call with Support and Legal to bounce around ideas for a new feature. Their insights into operational constraints and edge cases help you shape a more robust solution before bringing it to the team.
• Collaboration & critique: Later, you join a working session with your product designer to review early sketches for a new experience. You brainstorm ways to make it simpler and more intuitive.
• Alignment & prioritization: You catch up with your Engineering Manager to discuss trade-offs and refine the next slice of work. You revisit the roadmap and adjust backlog items to reflect new learnings.
• Stakeholder alignment: In the afternoon, you meet with Sales and Marketing to share what’s coming next, gather feedback on recent launches, and make sure everyone’s in sync.
• Wrap up with clarity: Before finishing your day, you document key learnings, sketch out next steps, and summarize key context for the team, helping everyone stay aligned and focused.
• You close your laptop knowing you’ve moved the product (and the team) forward.