Introduction

At DENPAFLUX, we're building the future of electronics with first-to-market EMC capabilities that empower design engineers and modern electronics companies to deliver EMI-free products to market. Achieving this goal requires a dynamic team of talented individuals like you! As a Demand Generation Specialist, you'll be part of our GTM team, reporting directly to our Growth Manager. You'll gain hands-on experience in marketing strategies while developing your skills in a supportive and collaborative environment.

Please note: Legal authorisation to work in Germany (work permit, EU citizenship, or equivalent) is required for this job role.

Role Overview

The Demand Generation Specialist will play a crucial role in both demand generation and building brand authority activities:

• Create awareness, build brand authority, and generate interest in DENPAFLUX's product & offering via paid & organic channels.
• Focus on top-of-funnel marketing activities to create demand before prospects are ready to buy

Key Responsibilities:

• Develop, implement, and optimise SEA campaigns (Google Ads, LinkedIn Ads, YouTube).
• Apply programmatic advertising and retargeting strategies to nurture leads.
• Manage ad structures, keywords, and bidding strategies to improve KPIs (CTR, CPC, ROAS).
• Lead multi-channel campaigns across paid search, display, social media, and email to drive consistent results across various touchpoints.
• Manage social media platforms like YouTube and LinkedIn & content distribution channels.
• Optimise lead generation funnels to improve conversion rates at each stage.
• Run & manage A/B tests to compare various campaign elements like ad copy, landing pages, targeting to identify the best-performing strategies.
• Work with cross-functional teams (Sales, Customer Success, Ops) to align demand generation efforts.
• Stay updated with changes in digital advertising platforms, algorithms, and marketing trends.
• Work closely with sales to ensure high-quality lead handoff and establish feedback loops.

What We’re Looking For:

• Bachelor's or Master's Degree in Marketing, Business, or relevant field
• Strong written and verbal communication skills in English (C1 level minimum)
• 2-3 years in demand generation or digital ads (Google, LinkedIn, YouTube) preferably in B2B markets
• In-depth knowledge of Google Ads, Bing Ads and relevant tools such as Google Analytics, Google Tag Manager or similar solutions
• Familiarity with CRM tools (e.g., HubSpot, Salesforce) for tracking and managing leads
• Strong analytical skills and the ability to make data-driven decisions
• Team player who can also work independently and in a structured manner

What We Offer:

• A hands-on learning experience with mentorship from the Marketing Lead and Commercial Director
• A collaborative and innovative work environment that encourages creativity and growth
• A chance to contribute to the success of a cutting-edge SaaS startup
• Your preferred working device (MacBook or Windows) and other workstation accessories
• Hybrid working environment (office and work from home)
• Transportation discounts, monthly vouchers & other benefits