Your Tasks

• Translation of consumer insights into effective activation plans; sizing and prioritization of future growth audiences; definition of brand positioning in a digital environment
• Operation at the intersection of brand, media, creativity, and digital innovation; development of best-in-class briefs; orchestration of digital-first activations from planning to post-evaluation
• Ownership and continuous evolution of global brand and marketing planning; translation of corporate strategy into clear, prioritized global and local plans
• Leadership of global planning cycles (annual planning, activity planning, scenario planning), including governance structures and decision forums; alignment of global and local plans from objectives to channel-level execution within one integrated planning framework
• Development and enhancement of global measurement and KPI frameworks; monitoring, analysis, and reporting of planning KPIs, budgets, and efficiency to ensure transparency and comparability
• Monitoring of marketing and media trends, platforms, and technologies; transformation of insights into tangible pilots and actionable playbooks
• Acting as key interface between global strategy, finance, markets, and execution teams to ensure feasibility and alignment
• Primary sparring partnership for brand experts across 11 countries; co-creation, constructive challenge, and alignment; facilitation of workshops, trade-offs, and senior decision-making forums
• Leadership of cross-functional projects with clearly defined milestones, stakeholders, and measurable outcomes

Your Profile

• Several years of experience in global brand and marketing planning within large corporations or international organizations, including proven digital planning experience
• Excellent structuring skills and synthesis—able to translate corporate strategy into concrete, prioritized marketing and channel plans and anchor them in the organization
• Strong ability to convert consumer and market insights into activation strategies and compelling creative briefs; confident guiding and challenging creative and media agencies
• Sharp business logic and financial mindset around budgets and investments
• Solid understanding of media planning and measurement, especially in digital channels and platforms
• Hands-on as well as analytical—impact-driven with a can-do approach
• Excellent stakeholder management across global, regional and local functions; able to build consensus and manage conflicts
• Strong moderation and facilitation skills also for senior decision rounds
• Structured project management skills with experience in the respective tools and with end-to-end ownership
• Cultural awareness. Experience of working in an International environment
• Tred sensitivity and openness to leverage AI and shape future-leading approaches
• Fluent in German and English (minimum C1)

About Us

Very expert Global Marketing&Brand Strategy team - leading the group's Brand&Marketing strategy and guidelines - functional leadership to countries' Marketing directors and brand experts. Direct report to group CMO/ExecVP.

The best solutions come from bringing together diverse perspectives. Embracing diversity is key to achieving our vision of becoming the Experience Champion. We value inclusion, foster equal opportunity, and welcome you to be part of our team.