Most people are familiar with the name PAYBACK. But we’d love to introduce ourselves to you in a bit more detail.
You probably know PAYBACK – maybe from being asked at the checkout or through our widely used shopping app. And of course, we hope your answer at the checkout is "Yes,” because with us, you collect more than just °points. Whether you're a customer, partner, or colleague: with PAYBACK, every interaction becomes a rewarding experience.

YOUR TASKS

You combine deep data analysis with active performance optimization to not only understand our campaigns but also shape and maximize them. You operate at the intersection of data, marketing, and technology to enhance the PAYBACK experience for millions of users and provide optimal support to our partners.

• Holistic performance management & data-driven optimization: You are responsible for the continuous performance optimization of our digital multi-partner campaigns. This includes analyzing campaign and channel performance across all touchpoints (app, web, mobile push, newsletter, programmatic, social media) and proactively managing and optimizing measures throughout the entire marketing funnel.
• Strategic measurement models & audience targeting: You design and implement innovative measurement models and define relevant KPIs to evaluate the cross-channel success of our campaigns and uncover new optimization potential. You also define precise audience segmentations and develop data-driven targeting strategies.
• Efficiency & process automation: You actively contribute your expertise to the development of communication strategies and concepts for our campaigns. You present your insights proactively in decision-relevant formats and play a key role in the strategic development of our digital marketing activities.

YOUR PROFILE

You are a seasoned digital marketing expert who not only understands and interprets data but also uses it to actively optimize campaigns and drive digital success. You’re passionate about taking campaign performance to the next level and bring the following qualifications and traits:

Education & Experience:

• A degree in business, marketing, statistics, computer science, or a related field
• Several years of experience in performance marketing or as a digital campaign manager (multichannel), ideally in eCommerce or on the agency side
• Deep understanding of performance KPIs, attribution models, and the full marketing funnel – you know which numbers matter and how to turn them into actionable strategies
• Experience in developing and executing A/B tests and experiments for campaign optimization

Analytical & Technical Skills:

• Excellent handling of large data sets and common web analytics tools (e.g., Omniture)
• Advanced skills in MS Excel for complex data analysis and modeling
• Ideally, knowledge of Python and R for data extraction and processing

Personality & Working Style:

• Strong analytical thinking, high affinity for numbers, and the ability to structure, interpret, and translate complex topics into actionable recommendations
• High level of initiative and a solution-oriented mindset
• Strong communication and presentation skills
• A team player with a strong sense of responsibility and a desire to celebrate success together
• Fluent in German, both written and spoken

OUR BENEFITS

• Tasty Breaks: Delicious meals in our in-house cafeteria ESSZIMMER – with vegetarian, vegan, and often free options
• Move it, move it: 24/7 access to our gym TURNHALLE – we cover the cost for you
• Do it your way: Flexible working hours, 30 vacation days, and up to 2 days of home office per week
• Easy Going: Germany-wide public transport ticket included
• Get Together: Team events, social days, ski trips, and more
• Grow like a Pro: Individual training and development opportunities
• Good Vibes: Dogs are welcome in our office!

PAYBACK is Germany’s leading loyalty program and one of the most powerful marketing platforms worldwide.
As a pioneer in the data economy, we develop all our technical solutions in-house here in Munich. And we don’t just develop technology – we also help you grow personally and professionally, together with us and the PAYBACK program.

Interested?
We look forward to receiving your application!

PAYBACK values diversity – come as you are.