This is a temporary assignment based in Munich .

Ref.: 120266

As a Marketing Specialist, you will take ownership of mid- to large-scale marketing initiatives, driving projects end-to-end and ensuring the successful execution of campaigns, programs, and strategic initiatives. You will play a key role in strengthening brand awareness, delivering measurable business impact, and coordinating cross-functional collaboration across internal teams, agencies, and external partners.

You will act as both a strategic thinker and hands-on executor, managing the full campaign lifecycle-from planning and budgeting through execution, promotion, and performance analysis.

Key Responsibilities

• Plan and execute integrated marketing campaigns end-to-end, from strategy and budgeting to performance analysis
• Develop promotion strategies to drive awareness and demand generation across digital and social channels
• Translate data into actionable insights to optimize campaigns and identify growth opportunities
• Define and implement marketing strategies that drive engagement, pipeline growth, and business impact
• Collaborate with senior stakeholders, sales, and cross-functional teams to align on objectives and maximize results
• Manage external agencies and partners to ensure high-quality and timely campaign delivery
• Track and report on campaign performance and ROI (e.g., MQLs, pipeline, revenue impact)
• Lead social media and content initiatives, including influencer and employee advocacy programs
• Build and maintain relationships with external vendors and partners, including event and media suppliers
• Deliver field marketing programs (e.g., events, activations) with clear pipeline generation target

Your profile:

• Proven experience in marketing campaign management, preferably in a fast-paced or global environment
• Proven expertise in defining and delivering field marketing programs with pipeline generation targets
• Familiarity with cloud security concepts, including identity and access management, data protection, and threat monitoring within leading cloud platforms (e.g., Google Cloud security)
• Strong expertise in digital marketing, media planning, and social media strategy
• Solid understanding of SEO, influencer marketing, and consumer behavior
• Experience in event marketing and cross-channel campaign execution
• Excellent stakeholder management and communication skills
• Strong analytical mindset with the ability to translate data into actionable insights
• Experience with CRM and marketing analytics tools
• Project management skills with the ability to manage multiple priorities simultaneously
• Negotiation skills and experience working with agencies and vendors
• Creative thinking combined with a results-driven approach ("10x thinking")
• Adaptability and ability to thrive in dynamic environments
• Team-oriented mindset with experience in cross-functional collaboration
• Language Requirements: Full professional proficiency in German and English

For over 30 years, Nash direct has been helping remarkable people to win exciting roles at world-leading technology companies in Germany. Our Mission is to give our employees the best possible experience in working with us.

Interested? Then we would love to receive your application!

Marlena Marzano Monterosso