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Senior Marketing Manager Digital Performance & Analytics (M/F/D)

Senior Marketing Manager Digital Performance & Analytics (M/F/D)

Senior Marketing Manager Digital Performance & Analytics (M/F/D)

Senior Marketing Manager Digital Performance & Analytics (M/F/D)

Loyalty Partner GmbH

Sonstige Dienstleistungen

München

  • Art der Anstellung: Vollzeit
  • 60.000 € – 80.000 € (von XING geschätzt)
  • Hybrid

Senior Marketing Manager Digital Performance & Analytics (M/F/D)

Über diesen Job

Senior Marketing Manager Digital Performance & Analytics (m/f/d)

General information

Ref #

Description & Requirements

Most people are familiar with the name PAYBACK. But we’d love to introduce ourselves to you in a bit more detail.
You probably know PAYBACK – maybe from being asked at the checkout or through our widely used shopping app. And of course, we hope your answer at the checkout is "Yes,” because with us, you collect more than just °points. Whether you're a customer, partner, or colleague: with PAYBACK, every interaction becomes a rewarding experience.

YOUR TASKS

  • You are responsible for the continuous performance optimization of digital multi-partner campaigns.
  • You conduct comprehensive analysis of channel and campaign performance across all touchpoints (App, Web, Mobile Push, Newsletter, Programmatic, Social Media) and derive actionable recommendations.
  • You conceptualize and implement innovative measurement models and relevant KPIs for a holistic evaluation of cross-channel campaign success.
  • You develop data-driven targeting strategies to maximize campaign impact and enable precise user engagement.

YOUR PROFILE:

You are a seasoned digital marketing expert who not only understands and interprets data but actively uses it to optimize campaigns and drive digital success. You are passionate about elevating campaign performance to the next level and bring the following qualifications:

  • Successfully completed university degree (in Business Administration, Marketing, Business Informatics or a comparable field).
  • Several years of experience in performance marketing or as a digital campaign manager, ideally in an eCommerce environment or on the agency side (multi-channel/cross-channel).
  • Excellent handling of large data sets and common web analytics tools (e.g., Adobe Analytics).
  • Practical experience in developing and executing A/B tests and experiments for campaign optimization.

OUR BENEFITS

  • Tasty Breaks: Delicious meals in our in-house cafeteria ESSZIMMER – with vegetarian, vegan, and often free options
  • Move it, move it: 24/7 access to our gym TURNHALLE – we cover the cost for you
  • Do it your way: Flexible working hours, 30 vacation days, and up to 2 days of home office per week
  • Easy Going: Germany-wide public transport ticket included
  • Get Together: Team events, social days, ski trips, and more
  • Grow like a Pro: Individual training and development opportunities
  • Good Vibes: Dogs are welcome in our office!

PAYBACK is Germany’s leading loyalty program and one of the most powerful marketing platforms worldwide.
As a pioneer in the data economy, we develop all our technical solutions in-house here in Munich. And we don’t just develop technology – we also help you grow personally and professionally, together with us and the PAYBACK program.

Interested?
We look forward to receiving your application!

PAYBACK values diversity – come as you are.

Gehalts-Prognose

Unternehmens-Details

company logo

Loyalty Partner GmbH

Sonstige Dienstleistungen

501-1.000 Mitarbeitende

München, Deutschland

Bewertung von Mitarbeitenden

Vorteile für Mitarbeitende

Flexible Arbeitszeiten
Home-Office
Kantine
Restaurant-Tickets
Kinderbetreuung
Betriebliche Altersvorsorge
Barrierefreiheit
Gesundheitsmaßnahmen
Betriebsarzt
Training
Parkplatz
Günstige Anbindung
Vorteile für Mitarbeitende
Firmenwagen
Smartphone
Gewinnbeteiligung
Veranstaltungen
Privat das Internet nutzen
Hunde willkommen

Unternehmenskultur

Unternehmenskultur

677 Mitarbeitende haben abgestimmt: Sie bewerten die Unternehmenskultur bei Loyalty Partner GmbH als modern. Dies stimmt ungefähr mit dem Branchen-Durchschnitt überein.

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