What you will do

As Senior Specialist, Brand Strategy you’ll play a key role in contributing to the Johnson Controls brand strategy across the globe. You’ll help turn strategic direction into action and ensure consistent execution across teams, channels, and geos.

This role focuses on the Johnson Controls enterprise brand. You will contribute to the ongoing evolution of our global brand strategy with brand messaging, campaign development, and ensuring alignment with established positioning, architecture, and governance. The role also includes ownership of brand health tracking and competitive benchmarking, providing analysis that supports strategic decision-making. Success requires a proactive, detail-oriented brand professional who thrives on collaboration and adds value through thoughtful contributions within established strategic frameworks.

How You Will Do It

Implementation of Strategic Brand Positioning

• Contribute to the evolution of Johnson Controls’ brand positioning to help differentiate the company in competitive B2B markets through brand strategy frameworks, messaging platforms, and value propositions.

• Conduct market research, customer insight analysis, and competitive assessments to inform strategic direction.

• Work with internal and creative partners to ensure consistent positioning and delivery of brand representation.

Brand health tracking

• Monitor brand health performance metrics, driving to recommendations that breakthrough in the industry.

• Steer and deliver competitive benchmarks and analysis for Johnson Controls global brand

• Use data and insights to optimize brand visibility, engagement, and perception across platforms.

• Present strategic recommendations and performance reports to senior stakeholders.

Brand content & governance

• Develop and evolve brand guidelines, templates, and toolkits to support consistent brand activation.

• Lead governance efforts to ensure global adherence to brand standards, mapping progress and closing gaps.

• Collaborate with internal teams to integrate brand standards into AI tools, naming systems, and taxonomy frameworks.

• Oversee trademark usage and internal naming processes to maintain brand clarity and legal compliance.

• Ensure brand assets are accessible, up-to-date, and aligned with strategic priorities.

Campaign Development & Execution

• Translate brand strategy into strategic brand narratives and content

• Collaborate with internal creative teams and external agencies to develop campaign assets and ensure brand consistency.

• Lead key thought leadership and positioning programs that build the equity and strength of the Johnson Controls brand.

What we look for

Required

• Native-level fluency in English, with exceptional writing and editing skills.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Prior experience in brand strategy and execution (positioning, identity, M&A, TM) with a strong sense of visual identity building blocks.

• Demonstrated track record of collaboration and teamwork

• Strong brand, analytical, project management and organizational skills

Preferred

• Familiarity with HVAC, energy, automation, or smart building technologies.

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