Senior Brand Manager (m/f/d) OTC (nicorette/Imodium/Dolormin/Olynth)

Wat we doen

Bij Kenvue realiseren we de buitengewone kracht van dagelijkse verzorging. Gebouwd op meer dan een eeuw erfgoed en geworteld in de wetenschap, zijn we het huis van iconische merken - waaronder NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® en BAND-AID® die je al kent en waar je van houdt. Wetenschap is onze passie; Zorg is ons talent.

Wie we zijn

Ons wereldwijde team bestaat uit ~ 22.000 briljante mensen met een werkcultuur waar elke stem telt en elke bijdrage wordt gewaardeerd. We zijn gepassioneerd door inzichten, innovatie en toegewijd aan het leveren van de beste producten aan onze klanten. Met expertise en empathie betekent een Kenvuer zijn dat je elke dag de kracht hebt om miljoenen mensen te beïnvloeden. We stellen mensen op de eerste plaats, geven er veel om, verdienen vertrouwen met de wetenschap en lossen op met moed - en hebben schitterende kansen voor je klaarliggen! Geef samen met ons vorm aan onze toekomst - en die van jou. Klik voor meer informatie op here .

Rol rapporteert aan:

Brand & Shopper Activation Director Germany

Locatie:

Europe/Middle East/Africa, Germany, North Rhine Westphalia, Rhein-Kreis Neuss

Senior Brand Manager (m/f/d) OTC (nicorette/Imodium/Dolormin/Olynth)

This position reports to the Marketing Manager OTC Germany and is based in Neuss, Germany.

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including LISTERINE, Neutrogena, Penaten, o.b., Olynth, Regaine, or nicorette that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future – and yours.

What you will do

Join our team as Senior Brand Manager OTC ! In this role, you will be leading marketing strategy and activation of a few of our iconic OTC brands such as nicorette, Imodium, Dolormin and/or Olynth in Germany.

Key Responsibilities

• Lead the marketing strategy and activation for one or multiple OTC brands in key market Germany
• Partner closely with the Media team to deliver best-in-class media strategies and activation plans
• Translate global/regional brand strategies into impactful local market plans, leveraging consumer insights, market data, and retailer intelligence
• Drive BTL and retail activation in close collaboration with Trade Marketing, including assortment, promotions, merchandising, shopper activation, and in-store visibility
• Optimize pricing and promotional ROI in partnership with the Commercial Excellence team
• Collaborate with Sales & Supply Chain to improve forecast accuracy to ensure OTIF delivery
• Foster strong collaboration with Central European Marketing Hub Team, Trade Marketing & Sales teams
• Lead, coach, and develop a high-performing team of 2-3 (Junior) Brand Managers

What we are looking for

Required Qualifications

• Above-average university degree in business/economics with a focus on marketing
• At least 4 years of professional experience in brand management, preferably in the FMCG or OTC industry
• International experience through internships or studies desirable
• Very good conceptual as well as analytical skills and strong in presentations/storytelling
• Entrepreneurial thinking and a high degree of personal responsibility
• Confident handling of operational and organizational complexity (e.g. in a matrix organization)
• Intercultural competence and outstanding communication skills
• Strong project management skills even in complex situations and under time pressure
• Fluency in German and English
• Advanced proficiency in Microsoft Excel and PowerPoint
  

What’s in it for you

• A permanent employment contract with competitive salary, and social benefits
• 30 days of paid vacation and 30 "Work from Anywhere” days per year
• Flexible/hybrid working model with 2-3 office/remote days per week
• A strong team spirit with flat hierarchies
• A unique development plan, regular trainings and training days to take your skills to the next level
• Cross-functional and international career development opportunities
• Modern office with canteen, free beverages & fruit, access to our gym and fitness classes
• Employee discount and corporate benefits

Als u een persoon met een handicap bent, kijk dan op onze pagina Hulp bij handicap voor informatie over het aanvragen van een accommodatie.

Volg ons!