PR, Celebrities & Influence Manager (W/M)
PR, Celebrities & Influence Manager (W/M)
PR, Celebrities & Influence Manager (W/M)
PR, Celebrities & Influence Manager (W/M)
LVMH Parfums & Kosmetik GmbH
Kosmetik, Körperpflege
Nyon
PR, Celebrities & Influence Manager (W/M)
Über diesen Job
Position
Our Maison holds a unique position in the world of Haute Horlogerie. Our hallmark? Liberating ourselves from convention through creativity. The Art of Fusion, reinvented, cultivated, and perfected, has permeated everything we do. All codes are challenged: materials, alloys, complications, tradition, and innovation alike. True to our convictions, our partnerships are equally diverse. Geniuses of sport, art, and music are devoted 'Hublotistas,' and the greatest football tournaments pulse to the rhythm of our chronometers.
As for you, passion is in your blood, and you're teeming with ideas. This fertile playground dedicated to time invites you to awaken the 'Hinventor' within, encourages exploration, seeing things on a Big Bang scale, and launching your talent and ideas into orbit until you create the Bang. It's up to you to strike hard, to be amazed, to surprise us, and to go where no one expects you.
Surprise the world to come .
Job responsibilities
Key Responsability:
Press & PR
- Global PR Coordination: Centralize global PR launch plans and liaise with international PR teams and markets on launches, events and press trip opportunities.
- Media Monitoring & Reporting: Coordinate media results with markets and international PR teams, liaising with LVMH counterparts to ensure consistent reporting.
- Market & Internal Alignment: Build strong relationships with markets to ensure local implementation of global PR strategy, working closely with Product Marketing, Go-to-Market, Events, Digital and Hospitality.
- Launches & Partnerships: Monitor local and global launches involving press and talent, leveraging brand partnerships and ambassadors to maximize media exposure.
- Media Relations & Requests: Manage media contacts, shooting requests, broadcast opportunities and product placements. Organize product presentations at the Manufacture and trade shows, including Watches & Wonders, and support local events such as boutique openings, product launches, fairs and partnership announcements.
- Press Materials & Resources: Lead press kit creation, including copywriting briefs, translations and presentations, in collaboration with Product and Studio teams. Ensure consistent messaging, manage the press lounge and press/blogger contact lists, and coordinate press kit distribution.
- PR Activations: Organize Manufacture visits, product presentations and press trips, managing logistics including hotels, rooming lists, gifting, itineraries and transfers.
- Performance Reporting: Prepare monthly, quarterly and post-event reports covering print, online and social media coverage. Monitor international media and KOL exposure and assess campaign ROI using DMR and the relevant influencer platform.
Influence & Celebrities
- Strategy & Relationships: Contribute to the Maison’s global celebrity and influencer strategy and support local market initiatives. Manage relationships with talent and trade and lifestyle influencers, ensuring positive experiences and delivery of contractual commitments.
- Project Management: Lead PR launches, campaigns and projects from planning to execution and evaluation, ensuring delivery on time, within budget and in line with strategic objectives.
- Content & Events: Oversee talent and influencer content creation and distribution, ensuring brand consistency and quality. Coordinate talent participation in events to ensure seamless execution.
- Performance & Reporting: Analyse campaign KPIs, including reach, engagement, sentiment, media value and ROI, using Lefty. Prepare post-campaign reports and presentations with insights and recommendations.
- Compliance & Negotiations: Monitor industry trends, best practices and regulatory developments. Negotiate contracts, terms and deliverables with talent, influencers and their representatives, ensuring compliance with legal requirements and brand guidelines.
Profile
- A minimum of 5 years of experience in PR within the luxury industry, with a strong focus on celebrity and talent management.
- Excellent written and verbal communication skills, a genuine passion for communication and creativity, and the ability to develop impactful initiatives that deliver outstanding results.
- A dynamic and collaborative mindset, with proven experience working cross-functionally with teams such as Events, Marketing and Product Marketing.
- The ability to thrive in a fast-paced environment and manage tight deadlines effectively.
- Excellent prioritization, time management and organizational skills, with strong attention to detail.
- A results-driven mindset, with a strong focus on ROI, analytics and reporting.
- A sound understanding of PR-related legal matters, with the ability to manage endorsement contracts in collaboration with the Legal department.
- A strong understanding of the media and social media landscape.
- Proficiency in Microsoft Office applications, particularly Outlook, Excel and PowerPoint, as well as Microsoft Teams.
- Fluency in English and French; German is a plus.
