Achieve the OEM sell-through target based on AOP plan

1. To achieve the OEM sell-through target in related territory
2. Collect the market information/sales data from 4S stores
3. Organize and coordinate seminar to enhance the penetration and volume in assigned area.
4. Product and Sales training in 4S stores and OEM area meetings

Enhance the field execution and reinforce Goodyear share of business.

1. Enhance Goodyear brand image and strengthen brand exposure in Top Cities.
2. Maintain and raise 4S workshops coverage of KEY OEM and Top Cities

Develop the new business opportunity in Dealer Groups

1. Winning regional dealer group business to enhance penetration and volume in assigned area
2. Organize promotion and marketing activities in regional dealer group

Develop and execute customized promotion & marketing plan with OEM’s regional team.

1. Data analysis and develop customized promotion & marketing plan based on the characteristics of different areas and OEM brands.
2. Communicate with the OEM Area Manager to make the plan more efficient.
3. POP, POS prepare
4. Available stock check before the promotion
5. 4S Store training and promotion execution

Provide Key 4S store with the valuable consultancy; Continuing to grow 4S business in the future.

1. Keep OEM’s regional team and dealer groups visit frequency to expand penetration and increase volume in related area
2. Enhance customer satisfaction rate to drive the Model Store Grogram for OEMs and dealer groups