Vor 4 Tagen veröffentlicht

Brand Insight Lead

Brand Insight Lead

Brand Insight Lead

Brand Insight Lead

Nestlé

Lebensmittel

Vevey

  • Art der Anstellung: Vollzeit
  • 85.000 CHF – 104.000 CHF (von XING geschätzt)
  • Vor Ort

Brand Insight Lead

Über diesen Job

Brand Insight Lead

At Nespresso, we believe that we can elevate the world of coffee to drive a positive impact and be a force for good. We place our people at the heart of our success – all 14,000 of them. To achieve this, we live by four behaviors. We Inspire, we Care, we Act, and we iNnovate. Want to be part of this exciting journey? Join the Nespresso team- Reimagine what coffee can be. Reimagine what you can become.

Position Snapshot

Location: Vevey, Switzerland
Company: Nespresso HQ
Act. Rate: Full-Time, 100%
Type of contract: Permanent contract

What we offer at Nespresso

Exciting opportunities to develop your career your way

Flexible working arrangements - facilitating creativity and collaboration

A culture of diversity, inclusion and belonging where individuality is celebrated, and you can be the real you!

Quality and sustainability at the core of who we are and a critical vision of driving positive change

The opportunity to be part of a B Corp certified company and one of the world’s most trusted brands

Don’t hesitate to connect with us during the recruitment process to learn more.

Position Summary

As a Brand Insight Lead, you will be responsible for planning, designing, and delivering analysis and insights to the Marketing teams, primarily focusing on End to End Marketing and Brand & Comms. You will act as a strategic insight partner, nurturing a deep understanding of the Nespresso Target Consumer and providing relevant input into strategic documents with the ultimate purpose to engage and delight coffee drinkers around the world with relevant and distinctive brand experiences. Additionally, you will lead the Brand Health Tracking program, ensuring it is optimized and effectively integrated into the business.

A Day in the Life of a Brand Insight Lead

  • Collaborate with brand builders to develop strategic documents such as Target Consumer Portrait, Big Idea Brief, Integrated Brief, based on genuine consumer insights
  • Design, develop and execute the approved annual brand insight plan
  • Oversee research processes, ensuring timely completion and effective communication of findings
  • Manage the brand insight budget in compliance with Finance and Procurement guidelines
  • Synthesize and disseminate brand insights using multiple data sources and monitor competitive activities
  • Lead the Brand Health Tracking Programme in collaboration with the Coffee Strategic Business Unit
  • Develop a new Measurement Framework to evaluate brand performance and growth opportunities and drive consistent KPIs across markets
  • Foster a culture of consumer-driven decision-making and measurement within the organization

What will make you successful

  • University degree in Marketing or equivalent
  • Solid experience in market research within Nestlé or equivalent FMCG environments and/or major research agencies
  • Extensive experience in analyzing consumer data
  • Strong foundation in various research techniques, incl. segmentation, trends, and brand equity analysis. Expertise in big idea, creative development, pre/post testing, campaign analysis, and good understanding of media principles and consumer experience framework
  • Excellent analytical skills and ability to manage big data
  • Outstanding communication skills, ability to synthesize and simplify complex issues, translating insights into compelling stories and clear recommendations
  • Project management skills, including stakeholder management and managing specialized professionals
  • Autonomous, proactive, and results-oriented with strong business acumen
  • Proficiency in English is a must; knowledge of additional languages is a strong advantage

Nespresso is committed to the accessibility of its recruitment process. If you require an adaptation during the recruitment process, please do let us know so we can support you effectively. All information will be treated confidentially.

At Nespresso, we’ve built a culture of care and inclusion, making sure everyone can be their bold selves, while growing with the company. We innovate, dare to try, learn and scale up in a fast paced, digital and connected environment. With a diverse workforce made up of over 90 nationalities across 58 countries, you can be a part of an innovative culture, where supportive people help each other. One where anyone is encouraged to challenge the status quo and have an impact on the future for one of the biggest sustainable companies. Whatever your role, you’ll find you can drive real change and spread your enthusiasm. Join the place where you can thrive, you feel, you belong, you are inspired to be and do your best.

#NestleCareerSwitzerland

Gehalts-Prognose

Unternehmens-Details

company logo

Nestlé

Lebensmittel

Vevey, Schweiz

Wir benachrichtigen Dich gern über ähnliche Jobs in Vevey:

Ähnliche Jobs

Marktplatz Manager (m/w/d) Amazon Marketplace & E-Commerce

Münster

sanotact GmbH

45.000 €68.000 €

Vor 21 Tagen veröffentlicht

Marktplatz Manager (m/w/d) Amazon Marketplace & E-Commerce

Münster

sanotact GmbH

45.000 €68.000 €

Vor 21 Tagen veröffentlicht

E-Commerce-Manager B2C (m/w/d)

Rottenburg

Somfy GmbH

49.500 €63.000 €

Vor 16 Tagen veröffentlicht

E-Commerce-Manager B2C (m/w/d)

Rottenburg

Somfy GmbH

49.500 €63.000 €

Vor 16 Tagen veröffentlicht

E-COMMERCE PERFORMANCE ANALYTICS SPECIALIST 100%

Rue FR

Swatch Ltd

69.000 CHF83.500 CHF

Vor 23 Tagen veröffentlicht

E-COMMERCE PERFORMANCE ANALYTICS SPECIALIST 100%

Rue FR

Swatch Ltd

69.000 CHF83.500 CHF

Vor 23 Tagen veröffentlicht

Innovation Insight Manager

Vevey

Nestlé

81.500 CHF104.000 CHF

Vor 3 Tagen veröffentlicht

Innovation Insight Manager

Vevey

Nestlé

81.500 CHF104.000 CHF

Vor 3 Tagen veröffentlicht

TEAM LEADER SOCIAL MEDIA 100%

Rue FR

Swatch Ltd

53.500 CHF62.500 CHF

Vor 11 Tagen veröffentlicht

TEAM LEADER SOCIAL MEDIA 100%

Rue FR

Swatch Ltd

53.500 CHF62.500 CHF

Vor 11 Tagen veröffentlicht

INTERNATIONAL PR PROJECT MANAGER

Rue FR

Omega Ltd.

Vor 24 Tagen veröffentlicht

INTERNATIONAL PR PROJECT MANAGER

Rue FR

Omega Ltd.

Vor 24 Tagen veröffentlicht

Digital Marketing Analyst 80–100%

Bern

Touring Club Schweiz

81.000 CHF98.000 CHF

Vor 24 Tagen veröffentlicht

Digital Marketing Analyst 80–100%

Bern

Touring Club Schweiz

81.000 CHF98.000 CHF

Vor 24 Tagen veröffentlicht

Marketing Data Specialist BE

Zollikofen

Adato AG

71.000 CHF98.500 CHF

Vor 20 Tagen veröffentlicht

Marketing Data Specialist BE

Zollikofen

Adato AG

71.000 CHF98.500 CHF

Vor 20 Tagen veröffentlicht

E-Commerce Manager / Online Marketing Spezialist

Freiburg

DevCraft Talent

65.500 CHF85.000 CHF

Vor 13 Tagen veröffentlicht

E-Commerce Manager / Online Marketing Spezialist

Freiburg

DevCraft Talent

65.500 CHF85.000 CHF

Vor 13 Tagen veröffentlicht